Pengembangan Aplikasi Berbasis Web untuk Jasa Komisi Seni Digital dengan Pendekatan Design Thinking sebagai Inovasi dalam Pengembangan Ekosistem Seni Digital

Fajri, Luthfi Rihadatul (2026) Pengembangan Aplikasi Berbasis Web untuk Jasa Komisi Seni Digital dengan Pendekatan Design Thinking sebagai Inovasi dalam Pengembangan Ekosistem Seni Digital. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan seni digital membuka ruang baru bagi seniman dan penikmat seni untuk berinteraksi melalui layanan komisi seni. Namun, proses komisi seni digital yang umumnya berlangsung melalui media sosial masih menghadapi berbagai permasalahan, seperti brief yang tidak terstruktur, transparansi harga dan alur kerja yang terbatas, ketidakpastian keamanan transaksi, serta kesulitan menilai kredibilitas dan keaslian seniman. Penelitian ini bertujuan merancang prototipe platform komisi seni digital yang berpusat pada kebutuhan kedua pihak menggunakan pendekatan Design Thinking melalui tahapan empathize, define, ideate, prototype, testing, dan evaluation. Tahap empathize melibatkan sepuluh narasumber yang temuannya disintesis menjadi user persona dan empathy map. Rancangan solusi dirumuskan melalui Point of View dan How Might We, kemudian diwujudkan sebagai prototipe high-fidelity berbasis web. Prototipe divalidasi melalui usability testing berbasis tugas terhadap sepuluh partisipan dengan mengukur efektivitas, efisiensi, dan kepuasan. Hasil pengujian menunjukkan tingkat keberhasilan tugas 100% pada kelompok penikmat seni dan rata rata 95% pada kelompok seniman, serta skor System Usability Scale (SUS) keseluruhan sebesar 83,5 yang tergolong sangat baik dan berada pada tingkat penerimaan acceptable. Hasil ini menunjukkan bahwa prototipe telah menjawab kebutuhan pengguna, dengan sejumlah rekomendasi perbaikan sebagai dasar pengembangan berikutnya.
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The development of digital art has opened new opportunities for artists and art enthusiasts to interact through commission-based services that utilize technology as the primary medium. However, the digital art commission process, which generally takes place on social media, still faces various challenges, such as unstructured briefs, limited pricing transparency and workflow , uncertainty regarding transaction security, and difficulties in assessing an artist’s credibility and authenticity. This research aims to design a prototype for a digital art commission platform that centers on the needs of both parties using a Design Thinking approach through the stages of empathize, define, ideate, prototype, test, and evaluation. The empathize stage involved ten informants, whose findings were synthesized into user personas and empathy map. The solution design was formulated through the Point of View and How Might We methods, then realized as a web-based high-fidelity prototype. The prototype was validated through task-based usability testing with ten participants by measuring effectiveness, efficiency, and satisfaction. The test results showed a 100% task success rate among the art enthusiasts group and an average of 95% among the artist group, as well as an overall System Usability Scale (SUS) score of 83.5, which is classified as very good and falls within the acceptable acceptance level. These results indicate that the prototype has addressed user needs, with several recommendations for improvement serving as the basis for further development.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Platform digital, Design Thinking, Komisi Seni, User experience, Usability testing, Art Commission
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Luthfi Rihadatul Fajri
Date Deposited:	01 Aug 2026 05:18
Last Modified:	01 Aug 2026 05:18
URI:	http://repository.its.ac.id/id/eprint/141359

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