Perancangan Meja Kerja Dan Display Untuk Florist Pada Pop-up Event

Sari, Vira Winda (2026) Perancangan Meja Kerja Dan Display Untuk Florist Pada Pop-up Event. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Fenomena pop-up event telah menjadi strategi pemasaran yang efektif dan menuntut inovasi untuk pemasaran serta penjualan. Dalam konteks ini, florist merupakan salah satu pihak yang diuntungkan oleh fenomena pop-up event tersebut. Namun, florist juga menghadapi tantangan signifikan terkait efisiensi logistik dan keterbatasan fungsionalitas unit kerja saat mengikuti pop-up event. Penelitian ini bertujuan untuk merancang sebuah workstation yang mengintegrasikan area merangkai dan display secara optimal sebagai unit portabel, guna memberikan solusi efektif atas keterbatasan fungsional dan mobilitas di lokasi acara. Metode penelitian menggunakan pendekatan campuran, melibatkan studi literatur dan analisis kebutuhan melalui wawancara dengan pelaku usaha florist (Kalerose Florist & Mulamula.Flo) serta event organizer. Struktur unit di desain secara foldable dan knockdown, dengan sistem rancangan yang mudah untuk dipindahkan, dirakit, serta disesuaikan dengan berbagai kondisi lokasi. Hasil dari perancangan workstation ini diharapkan dapat mempermudah mobilitas operasional florist, memberikan dampak positif terhadap visibilitas produk, serta menciptakan retail experience yang lebih interaktif dan berkesan bagi konsumen.
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The pop-up event phenomenon has emerged as an effective marketing strategy, demanding continuous innovation in marketing and sales. In this context, florists are among the parties benefiting from the pop-up event phenomenon. However, they also facing significant challenges regarding logistical efficiency and the functional limitations of their workstations when participating in these pop-up events. This research aims to design a workstation that optimally integrates the arrangement and display areas into a portable unit, providing an effective solution to the functional and mobility limitations at event locations. The research employs a mixed-methods approach, involving a literature review and a needs analysis conducted through interviews with florist business owners (Kalerose Florist & Mulamula.Flo) and event organizers. The unit's structure is designed to be foldable and knock-down, featuring a system that is easy to transport, assemble, and adapt to various site conditions. The results of this workstation design are expected to facilitate the operational mobility of florists, positively impact product visibility, and create a more interactive and memorable retail experience for consumers.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Workstation, Florist, Pop-Up Event, Retail Experience, Workstation, Florist, Pop-Up Event, Retail Experience
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115.5.F77 Furniture N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2589 Furniture design
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Vira Winda Sari
Date Deposited:	01 Aug 2026 07:35
Last Modified:	01 Aug 2026 07:35
URI:	http://repository.its.ac.id/id/eprint/141936

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