Evaluasi Pelatihan Womenpreneur dan Manfaatnya bagi Peserta: Lesson Learned dan Rekomendasi Tindak Lanjut

Alauddin, Hafiz (2026) Evaluasi Pelatihan Womenpreneur dan Manfaatnya bagi Peserta: Lesson Learned dan Rekomendasi Tindak Lanjut. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

UMKM menjadi tulang punggung perekonomian Indonesia dan banyak di antaranya dikelola oleh pengusaha perempuan atau womenpreneur, namun keterampilan yang diperoleh dari pelatihan sering sulit diterapkan secara berkelanjutan setelah peserta kembali ke rutinitas dan lingkungan sosial. Penelitian ini mengevaluasi Pelatihan Womenpreneur ITS dengan menelaah hambatan sosial pascapelatihan, faktor yang memengaruhi keberlanjutan usaha, serta peran pelatihan dalam membantu peserta mengatasi hambatan tersebut. Penelitian menggunakan pendekatan kualitatif melalui focus group discussion bersama 10 alumni pelatihan dan dianalisis secara tematik dengan kerangka social learning theory. Hasil menunjukkan bahwa dukungan keluarga dan lingkungan tidak selalu hadir pada fase awal berbisnis dan cenderung muncul setelah ada hasil usaha yang terlihat sehingga motivasi peserta melemah, sementara stigma sosial dan tuntutan pembuktian memperberat penerapan hasil belajar. Keberlanjutan usaha dipengaruhi faktor internal seperti kesulitan memisahkan peran rumah dan usaha, keterlibatan pasangan, pengelolaan keuangan, serta konsistensi pemasaran, dan faktor eksternal seperti keterbatasan modal serta tekanan pelanggan terkait harga dan waktu pengerjaan. Materi yang aplikatif dan contoh yang jelas memudahkan peserta meniru perilaku, tetapi kesempatan praktik dan tindak lanjut yang terbatas membuat penerapan belum maksimal. Temuan ini menegaskan pentingnya penguatan pascapelatihan melalui pelibatan keluarga, dukungan penerapan yang operasional, serta praktik dan pendampingan lanjutan sekaligus mendukung pencapaian SDG 5 dalam penguatan pemberdayaan ekonomi perempuan.
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Micro, small, and medium enterprises are a key pillar of Indonesia’s economy and many are led by women entrepreneurs or womenpreneurs, yet training outcomes are often difficult to sustain once participants return to everyday routines and their social environment. This study evaluates the ITS Womenpreneur Training Program by examining post training social barriers, factors shaping business sustainability, and the extent to which the training supports participants in addressing these barriers. A qualitative approach was employed using Focus Group Discussion with program alumni and thematic analysis guided by social learning theory. The findings indicate that family and community support is frequently absent in the early implementation stage and tends to emerge only after visible results, weakening participants’ motivation, while social stigma and demands for proof further constrain the application of learned practices. Business sustainability is influenced by internal factors such as difficulties separating household and business roles, spousal involvement, financial management, and marketing consistency, as well as external factors including limited capital and customer pressures related to pricing and turnaround time. Practical and applicable content with clear examples facilitates behavioral imitation, but limited practice opportunities and follow up reduce consistent application. These findings highlight the need for post training reinforcement through family engagement, operational implementation support, and continued practice and mentoring, while contributing to SDG 5 by strengthening women’s economic empowerment.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	SDG 5, focus group discussion, pemberdayaan perempuan, womenpreneur, keberlanjutan usaha, SDG 5, focus group discussion, women’s economic empowerment, womenpreneur, business sustainability
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship.
Divisions:	Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Hafiz Alauddin
Date Deposited:	03 Aug 2026 03:40
Last Modified:	03 Aug 2026 03:40
URI:	http://repository.its.ac.id/id/eprint/142085

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