Desain Interior Syailendra Hotel Jepara Berkonsep Modern Dengan Sentuhan Budaya Lokal Guna Membangun Identitas Hotel yang Kompetitif

Hasna, Zafina (2026) Desain Interior Syailendra Hotel Jepara Berkonsep Modern Dengan Sentuhan Budaya Lokal Guna Membangun Identitas Hotel yang Kompetitif. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5029221032_Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (33MB) | Request a copy

Abstract

Kabupaten Jepara merupakan salah satu wilayah di Provinsi Jawa Tengah yang dikenal sebagai pusat industri mebel dan seni ukir dengan nilai budaya serta daya saing hingga tingkat internasional. Berdasarkan data Badan Pusat Statistik Kabupaten Jepara tahun 2020, terdapat 3.945 unit industri mebel, 320 unit kerajinan kayu, dan 38 unit kerajinan rotan yang menunjukkan kuatnya sektor industri kreatif berbasis kayu. Selain itu, sektor pariwisata turut mengalami peningkatan yang ditunjukkan oleh kenaikan jumlah kunjungan wisatawan sebesar 11% pada periode 2019-2024 sehingga mendorong kebutuhan terhadap fasilitas akomodasi. Syailendra Hotel merupakan salah satu hotel bintang dua di pusat kota yang memiliki potensi melalui lokasi dan fasilitas yang ditawarkan. Namun, sejak beroperasi pada tahun 2015, pengembangan desain interior Syailendra Hotel belum menunjukkan perubahan yang signifikan. Berdasarkan hasil observasi dan ulasan pelanggan, ditemukan permasalahan berupa desain interior hotel yang kurang merepresentasikan identitas hotel. Oleh karena itu, tugas akhir ini bertujuan untuk merancang interior Syailendra Hotel Jepara berkonsep modern dengan sentuhan budaya lokal guna membangun identitas hotel yang lebih kompetitif. Konsep tersebut diharapkan mampu membangun identitas hotel dan menciptakan pengalaman ruang yang lebih berkesan bagi pengunjung. Metode yang digunakan dalam proses perancangan adalah design thinking yang terdiri atas lima tahapan, yaitu empathize, define, ideate, prototype, dan test.
======================================================================================================================================
Jepara Regency is one of the regions in Central Java Province recognized as a center of furniture and wood carving industries, possessing strong cultural values and international competitiveness. According to data from the Central Bureau of Statistics of Jepara Regency in 2020, there were 3,945 furniture industries, 320 wood craft industries, and 38 rattan craft industries, indicating the strength of the wood-based creative industry sector. In addition, the tourism sector has also experienced growth, as reflected in an 11% increase in tourist arrivals during the 2019-2024 period, which has consequently increased the demand for accommodation facilities. Syailendra Hotel, as a two-star hotel located in the city center, has potential through its strategic location and available facilities. However, since its establishment in 2015, the development of Syailendra Hotel’s interior design has not shown significant improvement. Based on observations and customer reviews, a problem was identified in which the hotel’s interior design insufficiently represents the hotel’s identity. Therefore, this final project aims to redesign the interior of Syailendra Hotel Jepara with a modern concept combined with local cultural elements to strengthen the hotel’s identity and enhance its competitiveness. The proposed concept is expected to create a more memorable spatial experience for visitors while reinforcing the character and identity of the interior space. The design process applies the Design Thinking method consisting of five stages empathize, define, ideate, prototype, and test.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Budaya Lokal, Desain Interior, Design Thinking, Identitas Hotel, Design Thinking, Interior Design, Hotel Identity, Local Culture
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design
Depositing User:	Zafina Hasna
Date Deposited:	31 Jul 2026 06:57
Last Modified:	31 Jul 2026 06:57
URI:	http://repository.its.ac.id/id/eprint/142324

Actions (login required)

View Item