Memaknai Place Identity Pada Generasi X dan Z Terhadap Preferensi Hunian

Akhdina, Alviona Vernica Shaf (2026) Memaknai Place Identity Pada Generasi X dan Z Terhadap Preferensi Hunian. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Preferensi terhadap hunian dipengaruhi oleh dimensi psikologis dan sosiokultural yang turut membentuk identitas seseorang terhadap tempat tinggalnya. Sedangkan Place identity sebagai bagian dari identitas diri individu adalah jembatan untuk memahami pemaknaan suatu ruang spasial seseorang khususnya hunian. Melalui konteks intergenerasional, pemaknaan terhadap hunian dapat berbeda antara generasi X dan generasi Z, yang dibentuk oleh latar belakang historis, ekonomi, serta dinamika sosial yang berbeda. Generasi X yang merupakan orang tua atau pengasuh utama generasi Z memiliki peran dalam mewariskan nilai-nilai dan pola pikir yang memengaruhi preferensi ruang tinggal generasi berikutnya.
Penelitian ini bertujuan untuk memahami bagaimana generasi X dan Z memaknai place identity dalam kaitannya dengan preferensi hunian. Metode penelitian menggunakan metode campuran kualitatif dan kuanitatif. Pada metode kualitatif data didapatkan melalui metode FGD (Focus Group Discussion) dan wawancara mendalam kepada partisipan dari kedua generasi sedangkan pada metoded kuantitatif melalui kuisioner dengan metode pengolahan data SEM (Structural Equation Modelling). Hasil penelitian menunjukkan bahwa terdapat perbedaan mendasar dalam memaknai hunian dimana generasi X lebih terikat pada aspek fungsi dan simbol stabilitas, sementara generasi Z lebih dinamis, ruang kebebasan eksprersi, dan kenyaman psikologis. Penelitian ini memberikan kontribusi terhadap pemahaman desain interior berbasis generasi serta menawarkan pendekatan desain yang lebih kontekstual dan adaptif terhadap perubahan nilai dan identitas antar generasi.
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Housing preferences are influenced by psychological and sociocultural dimensions that shape an individual's identity in relation to their living space. Place identity, as a component of self-identity, serves as a bridge to understanding how individuals assign meaning to spatial environments, particularly the home. Within an intergenerational context, the meaning attributed to housing can vary significantly between Generation X and Generation Z, driven by distinct historical, economic, and social dynamics. As the parents or primary caregivers of Generation Z, Generation X plays a crucial role in passing down values and mindsets that influence the housing preferences of the subsequent generation.
This study aims to understand how Generation X and Generation Z interpret place identity in relation to their housing preferences. A mixed-methods approach was employed, combining qualitative and quantitative methodologies. Qualitative data were collected through Focus Group Discussions (FGDs) and in-depth interviews with participants from both generations, while quantitative data were gathered via questionnaires and analyzed using Structural Equation Modeling (SEM). The findings reveal fundamental differences in how housing is perceived: Generation X is more attached to functionality and symbols of stability, whereas Generation Z prioritizes dynamism, spaces for self-expression, and psychological comfort. This research contributes to the understanding of generation-based interior design and proposes a design approach that is more contextual and adaptive to evolving cross-generational values and identities.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	place identity, preferensi hunian, generasi X, generasi Z, place identity, housing preferences, Generation X, Generation Z
Subjects:	N Fine Arts > NA Architecture > NA2750 Architectural design.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90021-(S2) Master Thesis
Depositing User:	Alviona Vernica Shaf Akhdina
Date Deposited:	03 Aug 2026 03:48
Last Modified:	03 Aug 2026 03:48
URI:	http://repository.its.ac.id/id/eprint/142497

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