Darmawan, Arsya Nabilla (2026) Desain Interior Terminal Intermoda Joyoboyo Surabaya Dengan Pendekatan Experiential–Cognitive Branding Guna Meningkatkan Keterikatan Emosional Pengguna Terhadap Ruang Publik Transportasi. Other thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of 5029221011_Undergraduate_Thesis.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
5029221011_Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (76MB) | Request a copy |
Abstract
Terminal Intermoda Joyoboyo Surabaya (TIJ) berperan sebagai salah satu pusat utama transportasi publik yang memiliki posisi strategis sebagai pintu gerbang kawasan selatan Kota Surabaya. Namun, saat ini terminal tersebut menghadapi tantangan berupa menurunnya intensitas aktivitas pengguna dan rendahnya tingkat kenyamanan ruang. Kondisi ini terutama terlihat pada area interior yang belum berhasil menciptakan pengalaman ruang yang bermakna maupun merepresentasikan identitas tempat secara kuat. Sebagai bagian dari fasilitas publik yang berfungsi sebagai simpul transportasi, terminal semestinya tidak hanya dipandang dari segi fungsi utilitarian, tetapi juga diharapkan mampu memancarkan citra dan identitas kota sekaligus membangun keterhubungan emosional dengan para penggunanya. Dalam hal ini, penerapan konsep branding pada desain interior memiliki peranan penting dalam menumbuhkan persepsi positif serta menghadirkan pengalaman ruang yang lebih menyenangkan dan berkesan bagi masyarakat. Pendekatan experiential–cognitive branding berfokus pada upaya menggabungkan pengalaman sensorik dan emosional pengguna (experiential) dengan proses pembentukan persepsi serta ingatan ruang (cognitive). Melalui sinergi keduanya, rancangan interior terminal diharapkan mampu menciptakan suasana yang menumbuhkan keterikatan emosional, rasa nyaman, serta kebanggaan pengguna terhadap ruang publik transportasi di Kota Surabaya.
===================================================================================================================================
The Joyoboyo Surabaya Intermodal Terminal (TIJ) serves as one of the main public transportation hubs, strategically located as the gateway to the southern part of Surabaya. However, the terminal currently faces challenges in the form of declining user activity and low levels of comfort. This condition is particularly evident in the interior area, which has not succeeded in creating a meaningful spatial experience or strongly representing the identity of the place. As part of public facilities that function as transportation hubs, terminals should not only be viewed from a utilitarian perspective, but also be expected to radiate the image and identity of the city while building an emotional connection with its users. In this case, the application of the branding concept in interior design plays an important role in fostering positive perceptions and providing a more pleasant and memorable spatial experience for the community. The experiential-cognitive branding approach focuses on combining the sensory and emotional experiences of users (experiential) with the process of forming perceptions and memories of space (cognitive). Through the synergy of these two aspects, the interior design of the terminal is expected to create an atmosphere that fosters emotional attachment, comfort, and pride among users of public transportation spaces in the city of Surabaya.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Terminal Intermoda Joyoboyo Surabaya, Experiential–Cognitive Branding, User Experience, Emotional Engagement, Public Space.Terminal Intermoda Joyoboyo Surabaya, Experiential–Cognitive Branding, User Experience, Emotional Engagement, Public Space. |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Arsya Nabilla Darmawan |
| Date Deposited: | 04 Aug 2026 01:23 |
| Last Modified: | 04 Aug 2026 01:23 |
| URI: | http://repository.its.ac.id/id/eprint/142527 |
Actions (login required)
 |
View Item |