Desain Interior Area Kedatangan Benoa Cruise Terminal Berkonsep Tourism Experiential Threshold di Bali

Novitasari, Regina Eliza (2026) Desain Interior Area Kedatangan Benoa Cruise Terminal Berkonsep Tourism Experiential Threshold di Bali. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pelabuhan Benoa sebagai bagian dari pengembangan Bali Maritime Tourism Hub (BMTH) memiliki peran strategis sebagai gerbang utama wisata kapal pesiar internasional di Bali. Peningkatan jumlah kunjungan kapal dan penumpang belum sepenuhnya diimbangi oleh kualitas ruang area kedatangan, yang masih menghadapi permasalahan kapasitas, orientasi sirkulasi, serta minimnya representasi identitas budaya Bali. Kondisi tersebut menyebabkan pengalaman kedatangan wisatawan belum mampu mencerminkan citra Bali sebagai destinasi wisata kelas dunia. Perancangan ini bertujuan merancang interior area kedatangan Benoa Cruise Terminal yang mampu mengoptimalkan fungsi operasional sekaligus menghadirkan pengalaman ruang yang memperkenalkan identitas Bali sejak wisatawan pertama kali tiba. Metode yang digunakan adalah Design Thinking dengan tahapan Empathize, Define, Ideate, Prototype, dan Test, yang didukung studi literatur, observasi lapangan, wawancara, serta analisis operasional terminal. Konsep perancangan mengusung Tourism Experiential Threshold, yang memandang terminal sebagai ruang transisi untuk membangun pengalaman wisata sebelum wisatawan memasuki destinasi. Konsep tersebut diterjemahkan melalui tiga Spatial Design Principles, yaitu Threshold, Orientation, dan Cultural Expression, serta disusun dalam rangkaian pengalaman Arrival–Observe–Interact–Appreciate. Implementasi desain meliputi penataan ulang zonasi dan sirkulasi penumpang, penerapan Experiential Wayfinding Strategy. Hasil perancangan menghasilkan area kedatangan yang lebih terarah, efisien, dan berorientasi pada pengalaman pengguna, sehingga terminal tidak hanya berfungsi sebagai fasilitas transportasi, tetapi juga sebagai media penyambutan yang memperkuat identitas budaya Bali sebagai destinasi wisata internasional.
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As part of the Bali Maritime Tourism Hub (BMTH) development, Benoa Port plays a strategic role as the main gateway for international cruise tourism in Bali. The increasing number of cruise ship arrivals and passengers has not been fully supported by the quality of the arrival terminal, which still faces challenges related to spatial capacity, circulation orientation, and the limited representation of Balinese cultural identity. As a result, the arrival experience has yet to reflect Bali's image as a world-class tourism destination. This design project aims to develop the interior of the Benoa Cruise Terminal arrival area by optimizing operational functions while creating a spatial experience that introduces the identity of Bali from the moment visitors first arrive.
The design adopts the Design Thinking methodology, consisting of the Empathize, Define, Ideate, Prototype, and Test stages, supported by literature review, field observations, interviews, and terminal operational analysis. The proposed concept is based on Tourism Experiential Threshold, which positions the terminal as a transitional space that creates a tourism experience before visitors enter the destination. This concept is translated into three Spatial Design Principles: Threshold, Orientation, and Cultural Expression, which are organized into an experiential sequence of Arrival–Observe–Interact–Appreciate. The design implementation includes the reorganization of passenger zoning and circulation, as well as the application of an Experiential Wayfinding Strategy.
The resulting design creates a more intuitive, efficient, and user experience-oriented arrival area, transforming the terminal from merely a transportation facility into a welcoming medium that reinforces Balinese cultural identity as an international tourism destination.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Terminal Kapal Pesiar, Pariwisata, Benoa Cruise Terminal, Desain Pengalaman, Threshold Design, Sense of Place, Cruise Terminal, Tourism Design, Benoa Cruise Terminal, Threshold Design, Experiential Design, Sense of Place
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Regina Eliza Novitasari
Date Deposited:	01 Aug 2026 02:00
Last Modified:	01 Aug 2026 02:00
URI:	http://repository.its.ac.id/id/eprint/142535

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