Mayasari, Khansa Maritza (2026) Redesain Interior UTC Hotel Semarang Dengan Pendekatan Multi-sensory Design Berbasis Budaya Lokal Sebagai Upaya Peningkatan Pengalaman Pengguna. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Industri perhotelan saat ini mengalami pergeseran paradigma fundamental menuju ekonomi pengalaman (experience economy), di mana pengunjung secara aktif mencari pengalaman yang otentik, personal, dan berkesan. UTC Convention Hotel Semarang, sebagai salah satu fasilitas konvensi strategis, masih menggunakan pendekatan desain interior area publik yang bersifat umum dan belum secara optimal memanfaatkan potensi identitas budaya lokal. Kondisi tersebut menciptakan kesenjangan antara fasilitas eksisting dengan ekspektasi pengguna modern terhadap kualitas pengalaman spasial. Penelitian ini bertujuan untuk merancang ulang interior UTC Hotel Semarang, yang difokuskan pada Lobi, Coffee Shop, dan Restoran, menggunakan pendekatan multi-sensory design berbasis budaya lokal sebagai upaya peningkatan pengalaman pengguna secara menyeluruh. Metode perancangan yang diterapkan adalah Design Thinking yang berpusat pada pengguna (user-centered design), mencakup enam tahapan iteratif: Understanding, Empathize, Define, Ideate, Prototype, dan Test. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam, dan penyebaran kuesioner kepada target pengunjung. Data tersebut kemudian dianalisis menggunakan metode Empathy Map, User Journey Map, Decision Matrix, serta Value Proposition untuk merumuskan solusi desain yang relevan. Hasil perancangan mengusung konsep makro "Luxury Contemporary" bernuansa korporat yang diintegrasikan dengan identitas lokal khas Kota Semarang. Pendekatan budaya lokal diaplikasikan ke dalam gaya kontemporer melalui elemen dekoratif bermotif Batik Asem Tugu dan Batik Asem Arang. Sementara itu, penerapan pendekatan multi-sensory design diwujudkan melalui stimulasi panca indera, yang mencakup elemen visual (palet warna natural dan elemen dekoratif budaya lokal), auditori (alunan musik tradisional Jawa dan live music), penciuman (aromaterapi khas ruang penerima), perasa (sajian kuliner Nusantara dengan fasilitas live cooking), serta peraba (kombinasi tekstur natural dari material kayu, cermin bronze, dan kain linen). Redesain ini diharapkan dapat memberikan rekomendasi aplikatif bagi pengelola untuk memperkuat identitas merek (brand identity), meningkatkan daya saing fasilitas komersial, dan menciptakan ruang interaksi yang estetis, nyaman, bermakna, serta berkesan bagi setiap tamu yang berkunjung.
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The hospitality industry is currently experiencing a fundamental paradigm shift towards an experience economy, where visitors actively seek authentic, personalized, and memorable experiences. UTC Convention Hotel Semarang, as a strategic convention facility, still utilizes a generalized approach to public area interior design and has not optimally utilized the potential of local cultural identity. This condition creates a gap between existing facilities and modern user expectations regarding the quality of the spatial experience. This research aims to redesign the interior of UTC Hotel Semarang, focusing on the Lobby, Coffee Shop, and Restaurant, using a multi-sensory design approach based on local culture as an effort to enhance the overall user experience. The design method applied is user-centered Design Thinking, encompassing six iterative stages: Understanding, Empathize, Define, Ideate, Prototype, and Test. Data collection was conducted through field observations, in-depth interviews, and distributing questionnaires to target visitors. The data was then analyzed using Empathy Map, User Journey Map, Decision Matrix, and Value Proposition methods to formulate relevant design solutions. The design result carries a "Luxury Contemporary" macro concept with a corporate nuance integrated with the distinct local identity of Semarang City. The local culture approach is applied to the contemporary style through decorative elements featuring Batik Asem Tugu and Batik Asem Arang motifs. Meanwhile, the application of the multi-sensory design approach is realized through five-sense stimulation, which includes visual elements (natural color palettes and local cultural decorative elements), auditory (the strains of traditional Javanese music and live music), olfactory (signature aromatherapy in the reception area), gustatory (Archipelago culinary offerings with live cooking facilities), and tactile (a combination of natural textures from wood materials, bronze mirrors, and linen fabrics). This redesign is expected to provide applicative recommendations for the management to strengthen brand identity, improve the competitiveness of commercial facilities, and create interaction spaces that are aesthetic, comfortable, meaningful, and memorable for every visiting guest.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Desain Interior, Hotel Konvensi, Multi-Sensory Design, Budaya Lokal, Pengalaman Pengguna, Kota Semarang, : Interior Design, Convention Hotel, Multi-Sensory Design, Local Culture, User Experience, Semarang City |
| Subjects: | N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Khansa Maritza Mayasari |
| Date Deposited: | 04 Aug 2026 01:18 |
| Last Modified: | 04 Aug 2026 01:18 |
| URI: | http://repository.its.ac.id/id/eprint/142576 |
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