Pengaruh Servicescape Terhadap Behavioral Outcomes Di Graha Padel Dan Platinum Padel Surabaya Sebagai Sport Entertainment Hub

Shinfi, Kafilia (2026) Pengaruh Servicescape Terhadap Behavioral Outcomes Di Graha Padel Dan Platinum Padel Surabaya Sebagai Sport Entertainment Hub. Masters thesis, Institut Teknologi Sepuluh Nopermber.

Text 6029241012-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (47MB) | Request a copy

Abstract

Perkembangan olahraga padel di Surabaya menunjukkan transformasi fasilitas olahraga menjadi sport entertainment hub yang mengintegrasikan aktivitas olahraga, hiburan, dan interaksi sosial. Servicescape berperan penting dalam membentuk pengalaman dan perilaku pengguna. Namun, kajian mengenai servicescape pada fasilitas padel di Indonesia masih terbatas. Penelitian ini bertujuan mengidentifikasi servicescape pada lapangan padel sebagai sport entertainment hub di Surabaya serta mengkaji pengaruhnya terhadap behavioral outcomes pengguna. Penelitian ini menggunakan pendekatan mixed methods dengan desain sequential exploratory. Data dikumpulkan melalui observasi, wawancara mendalam, dan kuesioner. Tahap kualitatif dilakukan di Graha Padel Club dan Platinum Padel Surabaya, kemudian dianalisis menggunakan analisis tematik, sedangkan keabsahan data kualitatif diuji melalui triangulasi sumber. Temuan kualitatif digunakan sebagai dasar penyusunan instrumen penelitian pada tahap kuantitatif. Selanjutnya, data kuantitatif dianalisis menggunakan analisis regresi linier sederhana dengan bantuan perangkat lunak SPSS untuk menguji pengaruh servicescape terhadap behavioral outcomes. Hasil penelitian menunjukkan bahwa servicescape lapangan padel terdiri atas tiga dimensi utama, yaitu ambient conditions, space/function, serta signs, symbols, and artifacts. Dimensi tersebut mencakup indikator seperti suhu, ventilasi, pencahayaan, kebersihan, kualitas lapangan, tribun, cafe, toilet, fasilitas retail, desain interior, signage, identitas visual, dan estetika ruang. Data dianalisis menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa servicescape berpengaruh positif dan signifikan terhadap behavioral outcomes (β = 0,652; t = 7,729; p < 0,001) dengan koefisien determinasi sebesar 42,4%. Dimensi space/function merupakan aspek servicescape yang memberikan kontribusi terbesar (54,02%), sedangkan pada behavioral outcomes indikator stay/explore memiliki kontribusi paling dominan (22,18%). Hasil uji Chow menunjukkan tidak terdapat perbedaan pengaruh servicescape terhadap behavioral outcomes antara Graha Padel Club dan Platinum Padel (p = 0,340), sehingga model hubungan yang diperoleh berlaku secara konsisten pada kedua lapangan padel.
============================================================================================================================
The development of padel sports in Surabaya shows the transformation of sports facilities into sports entertainment hubs that integrate sports activities,
entertainment, and social interaction. Servicescape plays an important role in shaping user experience and behavior. However, studies on servicescape in padel facilities in Indonesia are still limited. This study aims to identify the services cape on the padel court as a sports entertainment hub in Surabaya and examine its influence on user behavioral outcomes. This study uses a mixed methods approach with a sequential exploratory design. Data were collected through observations, in-depth interviews, and questionnaires. The qualitative stage was carried out at Graha Padel Club and
Platinum Padel Surabaya, then analyzed using thematic analysis, while the validity of qualitative data was tested through source triangulation. Qualitative findings are
used as the basis for the preparation of research instruments at the quantitative stage. Furthermore, quantitative data were analyzed using simple linear regression analysis with the help of SPSS software to test the effect of servicescape on behavioral outcomes. The results of the study show that the padel court servicescape consists of three main dimensions, namely ambient conditions, space/function, and signs, symbols, and artifacts. These dimensions include indicators such as temperature, ventilation, lighting, cleanliness, field quality, stands, cafes, toilets, retail facilities,
interior design, signage, visual identity, and space aesthetics. The data were analyzed using simple linear regression analysis. The results showed that servicescape had a positive and significant effect on behavioral outcomes (β = 0.652; t = 7.729; p < 0.001) with a determination coefficient of 42.4%. The space/function dimension is the servicecape aspect that contributes the most (54.02%), while in behavioral outcomes, the stay/explore indicator has the most dominant contribution (22.18%). The results of the Chow test showed that there was no difference in the effect of servicescape on behavioral outcomes between Graha Padel Club and Platinum Padel (p = 0.340), so the relationship model
obtained was consistent in both padel courts.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Servicescape, Behavioral Outcome, Lapangan Padel, Sport Entertainment Hub. Servicescape, Behavioral Outcome, Padel Court, Sport Entertainment Hub.
Subjects:	N Fine Arts > NA Architecture > NA2750 Architectural design.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90021-(S2) Master Thesis
Depositing User:	Kafilia Shinfi
Date Deposited:	04 Aug 2026 08:46
Last Modified:	04 Aug 2026 08:46
URI:	http://repository.its.ac.id/id/eprint/143429

Actions (login required)

View Item