Redesain Interior Kantor Cabang Bank Jatim melalui Penerapan Corporate Identity untuk Mewujudkan Kantor Cabang yang Representatif

Permata, Shafanisa (2026) Redesain Interior Kantor Cabang Bank Jatim melalui Penerapan Corporate Identity untuk Mewujudkan Kantor Cabang yang Representatif. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan transformasi digital pada industri perbankan telah mengubah peran kantor cabang dari yang semula berorientasi pada transaksi menjadi pusat pelayanan, konsultasi, edukasi, dan representasi identitas perusahaan. Bank Jatim sebagai Bank Pembangunan Daerah Jawa Timur berencana membangun kantor cabang baru di Bawean untuk menggantikan kantor yang saat ini masih menempati bangunan sewa milik Pemerintah Daerah. Kondisi tersebut menjadi peluang untuk melakukan penyegaran desain interior dengan menerapkan standarisasi interior terbaru Bank Jatim sehingga mampu meningkatkan kualitas pelayanan sekaligus memperkuat citra perusahaan. Oleh karena itu, perancangan ini bertujuan menghasilkan desain interior Bank Jatim Kantor Cabang Bawean yang fungsional, representatif, serta mencerminkan identitas perusahaan melalui pendekatan Corporate Identity. Metode perancangan yang digunakan mengacu pada proses desain Kilmer dan Kilmer yang terdiri atas tahap analisis, sintesis, dan evaluasi. Pengumpulan data dilakukan melalui observasi lapangan, wawancara dengan pihak Bank Jatim, studi literatur, studi pembanding, serta analisis kebutuhan ruang berdasarkan aktivitas pengguna, struktur organisasi, hubungan kedekatan ruang, dan standarisasi interior Bank Jatim. Hasil perancangan menunjukkan bahwa penerapan Corporate Identity diwujudkan melalui penggunaan warna korporat, logo, pola grafis, environmental graphic, serta pemilihan material dan furnitur yang sesuai dengan identitas visual Bank Jatim. Tata ruang dirancang berdasarkan tingkat privasi dan kebutuhan operasional, dengan area pelayanan publik ditempatkan pada lantai satu, sedangkan area administrasi, manajerial, dan pelayanan kredit berada pada lantai dua. Selain itu, perancangan memperhatikan aspek ergonomi, keamanan, kenyamanan, dan aksesibilitas sehingga mampu mendukung efektivitas pelayanan serta meningkatkan pengalaman ruang bagi pegawai maupun nasabah. Hasil perancangan ini diharapkan dapat menjadi acuan dalam pembangunan Bank Jatim Kantor Cabang Bawean sekaligus mendukung implementasi standarisasi interior terbaru secara konsisten pada kantor cabang Bank Jatim.
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The digital transformation of the banking industry has shifted the role of bank branches from transaction-oriented facilities into centers for customer service, consultation, financial education, and corporate representation. As the Regional Development Bank of East Java, Bank Jatim plans to construct a new branch office in Bawean to replace its current rented office owned by the local government. This development presents an opportunity to refresh the interior design by implementing Bank Jatim's latest interior design standards, thereby improving service quality while strengthening the company's corporate image. Therefore, this project aims to develop an interior design for Bank Jatim Bawean Branch Office that is functional, representative, and reflects the company's identity through a Corporate Identity approach. The design process adopts the Kilmer and Kilmer design methodology, consisting of analysis, synthesis, and evaluation stages. Data were collected through field observations, interviews with Bank Jatim representatives, literature reviews, comparative studies, and spatial analyses based on user activities, organizational structure, spatial relationships, and Bank Jatim's interior design standards. The design applies the principles of Corporate Identity through the integration of corporate colors, logos, graphic patterns, environmental graphics, as well as the selection of materials and furniture that reflect Bank Jatim's visual identity. Spatial planning is organized according to operational functions and privacy levels, with public service areas located on the first floor, while administrative, managerial, and lending functions are placed on the second floor. Furthermore, the design emphasizes ergonomics, safety, comfort, and accessibility to support operational efficiency while enhancing the spatial experience of both employees and customers. The proposed design is expected to serve as a reference for the development of the new Bank Jatim Bawean Branch Office and support the consistent implementation of Bank Jatim's latest interior design standards across its branch offices.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Corporate Identity, Kantor Cabang Bank, Kantor Cabang Bank, Corporate Identity, Bank Branch Office, Interior Design Standards.
Subjects:	N Fine Arts > NA Architecture > NA2005 Architectural studios. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Shafanisa Permata
Date Deposited:	05 Aug 2026 02:40
Last Modified:	05 Aug 2026 02:40
URI:	http://repository.its.ac.id/id/eprint/143752

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