Strategi Pengembangan Industri Pengolahan Kendang Melalui Pendekatan One Village One Product (OVOP) di Kota Blitar (Studi Kasus: Kelurahan Sentul dan Kelurahan Tanggung)

Habibullah, Ahnaf Maheswara (2026) Strategi Pengembangan Industri Pengolahan Kendang Melalui Pendekatan One Village One Product (OVOP) di Kota Blitar (Studi Kasus: Kelurahan Sentul dan Kelurahan Tanggung). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pengembangan wilayah bertujuan mendorong pertumbuhan ekonomi daerah yang inklusif melalui optimalisasi potensi lokal. Kota Blitar memiliki industri pengolahan kendang sebagai salah satu produk unggulan daerah, dengan 302 unit usaha yang terkonsentrasi di Kelurahan Sentul dan Kelurahan Tanggung. Meskipun memiliki potensi ekonomi dan budaya yang tinggi, termasuk peluang ekspor ke pasar internasional, industri ini masih menghadapi berbagai permasalahan struktural seperti keterbatasan inovasi produk, akses pasar, permodalan, teknologi produksi, kelembagaan, dan sumber daya manusia. Penelitian ini bertujuan merumuskan strategi pengembangan industri pengolahan kendang di Kota Blitar melalui pendekatan One Village One Product (OVOP). Metode penelitian yang digunakan meliputi analisis Delphi untuk mengidentifikasi faktor-faktor yang berpengaruh, content analysis untuk menganalisis kondisi lingkungan internal dan eksternal berdasarkan hasil wawancara mendalam dengan sepuluh stakeholder, serta analisis SWOT untuk merumuskan strategi pengembangan. Hasil penelitian menunjukkan bahwa 33 dari 40 subvariabel pada 13 variabel yang tergolong dalam tiga prinsip OVOP (Local yet Global, Self-reliance and Creativity, Human Resource Development) dinyatakan berpengaruh, dengan kekuatan utama pada kapabilitas produksi dan jaringan pemasaran jangka panjang, kelemahan pada identitas produk lokal dan pengelolaan usaha, peluang pada dukungan kebijakan dan ekosistem pentahelix, serta ancaman pada ketergantungan pasar ekspor. Berdasarkan matriks SWOT, dirumuskan dua belas alternatif strategi yang dikelompokkan menjadi tiga arahan strategi utama berbasis prinsip OVOP. Implementasi strategi ini diharapkan dapat memperkuat daya saing dan identitas produk kendang, meningkatkan kesejahteraan pelaku usaha, serta menjadikan kendang sebagai produk unggulan khas Kota Blitar yang berkelanjutan.
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Regional development aims to encourage inclusive regional economic growth through the optimization of local potential. Blitar City has a kendang (traditional drum) processing industry as one of its leading regional products, comprising 302 business units concentrated in Sentul and Tanggung Sub-districts. Despite its considerable economic and cultural potential, including export opportunities to international markets, this industry still faces various structural problems such as limited product innovation, market access, capital, production technology, institutional capacity, and human resources. This research aims to formulate a development strategy for the kendang processing industry in Blitar City through the One Village One Product (OVOP) approach. The research methods employed include Delphi analysis to identify influential factors, content analysis to examine internal and external environmental conditions based on in-depth interviews with ten stakeholders, and SWOT analysis to formulate development strategies. The results show that 31 out of 40 sub-variables across 13 variables, classified under the three basic principles of OVOP (Local yet Global, Self-reliance and Creativity, and Human Resource Development), were confirmed as influential, with key strengths in production capability and long-term marketing networks, weaknesses in local product identity and business management, opportunities in policy support and the pentahelix ecosystem, and threats related to dependence on export markets. Based on the SWOT matrix, twelve alternative strategies were formulated and grouped into three main OVOP-based strategic directions. The implementation of these strategies is expected to strengthen the competitiveness and identity of kendang products, improve the welfare of business actors, and establish kendang as a sustainable leading product characteristic of Blitar City.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pengembangan Wilayah, OVOP, Industri Kendang, Analisis SWOT, Kota Blitar, Regional Development, OVOP, Drum Industry, SWOT Analysis, Blitar City
Subjects:	T Technology > TS Manufactures > TS170 New products. Product Development
Divisions:	Faculty of Civil Engineering and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Ahnaf Maheswara Habibullah
Date Deposited:	07 Aug 2026 07:25
Last Modified:	07 Aug 2026 07:25
URI:	http://repository.its.ac.id/id/eprint/144221

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