Analisa Dan Perancangan Prototype Sistem Informasi Penempatan Spot Iklan Pada Stasiun Radio Di PT. Kubus Media Komunikasi

Kamajaya, Dagus (2007) Analisa Dan Perancangan Prototype Sistem Informasi Penempatan Spot Iklan Pada Stasiun Radio Di PT. Kubus Media Komunikasi. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT Kubus Media Komunikasi merupakan salah satu perusahaan yang menjalankan kegiatan jasa biro iklan. Pergeseran fungsi public relations di perusahaan-perusahaan produsen menyebabkan makin terfokusnya bidang kerja biro iklan. Dalam hal ini, PT Kubus Media Komunikasi makin memperkuat posisinya sebagai media buyer agency, khususnya media radio. Semakin meningkatnya jumlah media plan yang harus dilayani menyebabkan keterlambatan pemrosesan administrasi dan keterlambatan proses konfirmasi antara beberapa bagian di perusahaan sehingga membuat pelayanan kepada pelanggan kurang cepat dan rawan terhadap persaingan dengan biro iklan lainnya. Untuk mengatasi kelemahan tersebut, perusahaan memerlukan suatu sistem pemrosesan informasi baru yang dapat diandalkan. Penelitian ini dilakukan melalui empat tahap, yaitu tahap perencanaan penelitian, tahap analisis, tahap desain sistem, dan prototyping. Hasil dari penelitian ini diharapkan adalah sebuah prototipe sistem informasi pemrosesan penempatan iklan di media radio dan dokumen analisis sistemnya.
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PT Kubus Media Komunikasi is one of the companies that provides marketing communication solutions, also known as an advertising agency. Nowadays, the number of manufacturing or consumer goods companies that develop their own in-house marketing communication divisions is increasing. As a result, the services provided by advertising agencies, especially in Surabaya, have become more specialized in specific services. Unlike the full-service agency concept, the specific-service concept requires a small team and effective small-business management, which can now be supported by internet technology. As a company that offers services as its main product, PT Kubus Media Komunikasi must provide better services than its competitors. One important aspect is how to handle projects that meet customers' needs in a faster and better way. On the other hand, the company must also improve its performance in managing administrative processes involving the needs of customers, radio stations, and the agency. The research will be carried out in four steps: planning, analyzing, designing, and prototyping. The expected result of this research is an information system that can handle the business process of media placement, including forms and document outputs.

Item Type:	Thesis (Masters)
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Faculty of Business and Management Technology > Management Technology > 61101-(S2) Master Thesis
Depositing User:	magang .
Date Deposited:	16 Sep 2026 02:15
Last Modified:	16 Sep 2026 02:15
URI:	http://repository.its.ac.id/id/eprint/144520

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