Analisis Variabel Sikap Terhadap Aktifitas Humas Internal Yang Dapat Mendukung Pengaruh Pemahaman Tentang Tata Nilai Perusahaan Terhadap Motivasi Kerja Karyawan (Studi pada Karyawan PT. Pertamina UPMS III Jakarta)

ABIDIN, MOCHAMAD ZAINAL (2008) Analisis Variabel Sikap Terhadap Aktifitas Humas Internal Yang Dapat Mendukung Pengaruh Pemahaman Tentang Tata Nilai Perusahaan Terhadap Motivasi Kerja Karyawan (Studi pada Karyawan PT. Pertamina UPMS III Jakarta). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perubahan strategi dilakukan secara signifikan oleh Direksi PT. Pertamina (Persero) ditandai dengan perubahan logo perusahaannya, seiring dengan hal tersebut, jajaran direksi menyuarakan semangat baru PT. Pertamina untuk mengubah budaya perusahaan (corporate culture) sehingga adaptif terhadap tantangan dunia bisnisnya. Budaya perusahaan yang coba dicanangkan PT. Pertamina adalah agar perusahaan memiliki semangat baru (New Spirit Pertamina) melalui Tata Nilai FIVE-M yang diharapkan akan berdampak pada kinerja perusahaan. Hal ini tentunya tidak akan tercapai jika tidak dimulai dari publik internal perusahaan, yang nantinya akan tercermin ke publik eksternal. Untuk mencapai kinerja karyawan yang baik, maka harus dimulai dengan menciptakan motivasi kerja yang mendukung peningkatan kinerja.

Dalam penelitian ini digunakan pendekatan analisis regresi. Sebagai variabel bebas (independen) adalah pemahaman terhadap tata nilai FIVE-M sebagai budaya organisasi dan sikap karyawan terhadap aktivitas humas internal dalam mensosialisasikan budaya organisasi baru, sedangkan sebagai variabel tidak bebasnya (dependen) adalah motivasi kerja karyawan yang diduga dipengaruhi oleh kedua variabel bebas tersebut sekaligus. Dalam hal ini variabel aktivitas humas internal dianggap sebagai variabel moderating yang dapat memperkuat pengaruh variabel pemahaman terhadap tata nilai FIVE-M terhadap motivasi kerja karyawan.

Hasil penelitian diperoleh, bahwa pemahaman terhadap Tata Nilai FIVE-M sebagai budaya organisasi mempunyai pengaruh penting dan signifikan terhadap peningkatan motivasi kerja karyawan. Demikian juga menurut persepsi responden aktivitas humas internal mempunyai kontribusi penting terhadap peningkatan motivasi kerja karyawan. Pengujian sekaligus kedua variabel tersebut terhadap motivasi kerja juga signifikan. Pengujian terhadap variabel Sikap terhadap Aktivitas Humas Internal sebagai variabel moderasi pada pengaruh hubungan variabel Pemahaman Tata Nilai FIVE-M terhadap Motivasi Kerja ternyata tidak terbukti, dimana koefisien interaksi tidak signifikan terhadap motivasi kerja. Hal ini pertama, responden menganggap program/aktivitas Humas Internal dalam mensosialisasikan pemahaman Tata Nilai FIVE-M belum berjalan secara efektif dan efisien. Hal kedua adalah karena perubahan budaya organisasi ini masih baru sehingga program/aktivitas Humas dalam mensosialisasikan hal ini belum menyebar secara mendalam kepada seluruh karyawan.
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A significant strategy change was carried out by the Board of Directors of PT. Pertamina (Persero), marked by a change in the company's logo. Along with this change, the Board of Directors expressed the new spirit of PT. Pertamina to change its corporate culture so that it could adapt to the challenges of its business environment. The corporate culture initiated by PT. Pertamina was intended to give the company a new spirit (New Spirit Pertamina) through the FIVE-M Values, which were expected to have an impact on company performance. This certainly could not be achieved if it did not start with the company's internal public, which would later be reflected in the external public. To achieve good employee performance, it must begin by creating work motivation that supports performance improvement.

This research used a regression analysis approach. The independent variables were the understanding of the FIVE-M values as an organizational culture and employees' attitudes toward internal public relations activities in socializing the new organizational culture, while the dependent variable was employee work motivation, which was assumed to be influenced by both independent variables simultaneously. In this case, the internal public relations activity variable was considered a moderating variable that could strengthen the influence of the understanding of the FIVE-M values on employee work motivation.

The results showed that the understanding of the FIVE-M Values as an organizational culture had an important and significant influence on increasing employee work motivation. Likewise, according to the respondents' perceptions, internal public relations activities made an important contribution to increasing employee work motivation. The simultaneous testing of both variables on work motivation was also significant. However, the testing of the Attitude toward Internal Public Relations Activities variable as a moderating variable in the relationship between Understanding of the FIVE-M Values and Work Motivation was not proven, as the interaction coefficient was not significant for work motivation. First, respondents considered that the Internal Public Relations programs/activities in socializing the understanding of the FIVE-M Values had not yet been implemented effectively and efficiently. Second, the change in organizational culture was still relatively new, so the Public Relations programs/activities in socializing it had not yet been disseminated deeply to all employees.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	PT. Pertamina, Sikap terhadap Aktifitas Humas Internal , Pemahaman tentang Tata Nilai FIVE-M, Motivasi Keija, Analisis Regresi , PT. Pertamina, Attitude toward Internal Public Relations Activities, Understanding of FIVE-M Values, Work Motivation, Regression Analysis.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Management Technology > Management Technology > 61101-(S2) Master Thesis
Depositing User:	magang .
Date Deposited:	18 Sep 2026 03:17
Last Modified:	18 Sep 2026 03:17
URI:	http://repository.its.ac.id/id/eprint/144665

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