Strategi Peningkatan UKM Di Madiun

Utomo, Setyo (2007) Strategi Peningkatan UKM Di Madiun. Masters thesis, Institut Teknologi Sepuluh November.

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Abstract

Kota Madiun merupakan Satuan Wilayah Pengembangan Ekonomi Jawa Timur bagian barat. Keberadaan UKM yang mayoritas dimiliki oleh masyarakat kecil mendominasi jumlah usaha dalam kegiatan ekonomi regional. Perkembangan jumlah UKM pada tahun 2003–2004 mencapai 222 persen. Kondisi tersebut tidak diimbangi dengan besarnya dana perbankan dan APBD yang bergulir, yaitu masing-masing hanya sebesar 19 persen dan 18,83 persen. Sementara itu, peningkatan kualitas UKM yang direfleksikan melalui kinerja UKM berdasarkan proporsi produksi rata-rata per tahun hanya meningkat sebesar 27,5 persen. Hal ini menunjukkan bahwa kinerja UKM masih perlu terus ditingkatkan. Kondisi tersebut menjadi latar belakang perlunya dilakukan penelitian mengenai peningkatan kinerja UKM melalui pengukuran efisiensi kinerja UKM dan perumusan strategi peningkatan kinerja UKM. Pada dasarnya, penelitian ini bertujuan untuk mengukur kinerja UKM secara lebih rinci berdasarkan sektor lapangan usaha serta merumuskan strategi peningkatan kinerja UKM agar kebijakan pemerintah dapat lebih terarah. Pengukuran efisiensi kinerja UKM dilakukan dengan menggunakan metode Data Envelopment Analysis (DEA), sedangkan perumusan strategi dilakukan dengan menggunakan metode DEA dan SWOT. Hasil pengukuran efisiensi menunjukkan bahwa UKM yang bergerak pada sektor Konstruksi serta Penyediaan Akomodasi dan Konsumsi telah mencapai tingkat efisiensi dengan koefisien efisiensi sebesar 1, sedangkan sektor Perdagangan, Jasa Perusahaan, Industri Pengolahan, Jasa Perorangan, dan Angkutan memiliki tingkat efisiensi kurang dari 1. Hasil perumusan strategi menggunakan model DEA adalah sebagai berikut: (1) sektor Industri: meningkatkan penggunaan mesin modern, memperluas jaringan pasar, dan menekan biaya produksi; (2) sektor Perdagangan: meningkatkan modal usaha dan menekan biaya produksi; (3) sektor Angkutan: memperluas jangkauan trayek ke luar kota, meningkatkan pelayanan kepada penumpang, dan meningkatkan modal; (4) sektor Jasa Perusahaan: menambah modal dan memperluas pemasaran ke luar kota; dan (5) sektor Jasa Perorangan: menambah modal usaha dan meningkatkan pelayanan. Sementara itu, perumusan strategi menggunakan model SWOT menghasilkan strategi sebagai berikut: (1) sektor Industri: meningkatkan kualitas produk dengan menggunakan teknologi modern; (2) sektor Angkutan: memperluas trayek angkutan kota dan meningkatkan pelayanan; (3) sektor Perdagangan: menyediakan lokasi khusus bagi UKM di pusat perbelanjaan serta mengarahkan pedagang untuk memanfaatkan sumber pembiayaan selain rentenir; (4) sektor Jasa Perusahaan: meningkatkan kualitas produk jasa perusahaan; dan (5) sektor Jasa Perorangan: meningkatkan jaringan pemasaran serta menempatkan lokasi usaha pada tempat yang strategis.
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Madiun City is one of the economic development areas in the western part of East Java Province. Small and Medium Enterprises (SMEs), which are predominantly owned by small-scale communities, account for the majority of businesses involved in regional economic activities. The number of SMEs increased by 222 percent from 2003 to 2004. However, this growth was not accompanied by a proportional increase in banking credit and regional budget (APBD) funds allocated to the sector, which increased by only 19 percent and 18.83 percent, respectively. Meanwhile, the improvement in SME quality, as reflected in SME performance based on the average annual proportion of production, increased by only 27.5 percent. This indicates that SME performance still needs to be continuously improved. This condition provides the background for research on improving SME performance through the measurement of SME efficiency and the formulation of strategies for improving SME performance. Basically, this study aims to measure SME performance in greater detail by business sector and to formulate strategies for improving SME performance so that government policies can be more effectively directed toward SME development. SME performance efficiency was measured using the Data Envelopment Analysis (DEA) method, while strategy formulation was conducted using DEA and SWOT methods. The efficiency measurement results show that SMEs operating in the Construction and Accommodation and Food Services sectors have achieved efficiency, with an efficiency coefficient of 1, whereas the Trade, Corporate Services, Manufacturing, Personal Services, and Transportation sectors have efficiency coefficients of less than 1. The strategy formulation using the DEA model resulted in the following strategies: (1) Industry sector: increasing the use of modern machinery, expanding market networks, and reducing production costs; (2) Trade sector: increasing working capital and reducing production costs; (3) Transportation sector: expanding routes to areas outside the city, improving passenger services, and increasing capital; (4) Corporate Services sector: increasing capital and expanding marketing networks to other cities; and (5) Personal Services sector: increasing working capital and improving services. Meanwhile, the strategy formulation using the SWOT model resulted in the following strategies: (1) Industry sector: improving product quality through the use of modern technology; (2) Transportation sector: expanding urban transportation routes and improving services; (3) Trade sector: providing special locations for SMEs in shopping centers and encouraging traders to utilize sources of financing other than moneylenders; (4) Corporate Services sector: improving the quality of corporate service products; and (5) Personal Services sector: expanding marketing networks and locating personal service businesses in strategic areas.

Item Type:	Thesis (Masters)
Additional Information:	RTA 658.5 Uto s
Uncontrolled Keywords:	Strategi, Peningkatan Kinerja, UKM, Usaha Kecil dan Menengah, Data Envelopment Analysis (DEA), SWOT, Kota Madiun, Strategy, Performance Improvement, Small and Medium Enterprises (SMEs), Data Envelopment Analysis (DEA), SWOT, Madiun City.
Subjects:	T Technology > TS Manufactures > TS155 Production control. Production planning. Production management
Divisions:	Faculty of Civil Engineering and Planning > Architechture > 23101-(S2) Master Theses
Depositing User:	magang .
Date Deposited:	23 Sep 2026 03:51
Last Modified:	23 Sep 2026 03:51
URI:	http://repository.its.ac.id/id/eprint/144822

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