Fathanita, Kharisma (2007) Strategi Supply Chain Untuk Industri Furniture Studi Kasus : PT. Indo Furnitama Raya. Masters thesis, Institut Teknologi Sepuluh November.
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Abstract
Perusahaan manufaktur dalam melakukan kegiatan operasional memerlukan adanya strategi supply chain yang terkonsentrasi dari keberadaan supplier dan manufaktur sampai kepada pembeli (buyer), oleh karena itu diketengahkan strategi supply chain untuk industri furniture, studi kasus PT Indo Furnitama Raya. Perusahaan manufaktur sebagai objek penelitian menaruh harapan melakukan diversifikasi atau pengembangan untuk mendapatkan profit dengan biaya murah dari setiap order yang diperoleh dari buyer dan pelanggannya. Sehingga masalah yang diangkat dalam kasus ini meliputi ketidakpastian pasar dan produk, ketidakpastian supply, dan kemampuan supply chain. Permasalahan tersebut perlu dikelola dengan jalan menerapkan strategi supply chain yang sesuai bagi perusahaan yang bersangkutan. Penelitian ini bertujuan untuk mengetahui karakteristik permintaan pasar produk dan karakteristik supply serta kemampuan supply chain. Selanjutnya, dengan melakukan perhitungan dari hasil kuesioner dan data sekunder pengamatan, diadakan pemetaan produk dalam analisis strategi fit dan analisis kuadran. Sehingga dari hasil bahasan strategi tersebut dapat memberikan alternatif strategi supply chain yang dapat diterapkan sesuai harapan dan tujuan perusahaan. Dari hasil analisis strategi fit menunjukkan bahwa indoor furniture dan decking merupakan produk yang sesuai bersifat fungsional dengan penggunaan biaya yang lebih efisien daripada produk flooring ataupun outdoor furniture. Apabila dilihat dari hasil pemetaannya, outdoor dan flooring merupakan produk inovatif. Demikian pula pada analisis kuadran bahwa kelompok indoor furniture dan decking merupakan produk fungsional yang mempunyai karakter ketidakpastian pasar dan ketidakpastian supply yang rendah. Outdoor furniture mempunyai ketidakpastian pasar tinggi dan ketidakpastian supply rendah. Sedangkan flooring mempunyai ketidakpastian pasar dan ketidakpastian supply tinggi.
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Manufacturing companies in their operational activities require a supply chain strategy that is integrated from suppliers and manufacturers to buyers. Therefore, this study presents a supply chain strategy for the furniture industry, with PT Indo Furnitama Raya as a case study. The manufacturing company as the research object expects to diversify or develop its business to obtain profits at low costs from each order received from buyers and customers. Thus, the problems addressed in this case include market and product uncertainty, supply uncertainty, and supply chain capability. These problems need to be managed by implementing an appropriate supply chain strategy for the company. This research aims to determine the characteristics of product market demand, supply characteristics, and supply chain capabilities. Furthermore, based on calculations from questionnaire results and secondary observation data, product mapping is conducted through fit strategy analysis and quadrant analysis. The results of the strategy analysis are expected to provide alternative supply chain strategies that can be implemented in accordance with the company's expectations and objectives. The results of the fit strategy analysis show that indoor furniture and decking are functional products with more efficient cost utilization compared with flooring and outdoor furniture. Based on the product mapping, outdoor furniture and flooring are categorized as innovative products. Similarly, the quadrant analysis shows that indoor furniture and decking are functional products characterized by low market and supply uncertainty. Outdoor furniture has high market uncertainty and low supply uncertainty, whereas flooring has high market and supply uncertainty.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTI 658.5 Fat s |
| Uncontrolled Keywords: | analisa kuadran, karakteristik produk dan pasar, karakteristik supply,kemampuan supply chain, strategi fit, ability of supply chain, characteristics of product and market, characteristics of supply, fit strategy, quadrant analysis |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | magang . |
| Date Deposited: | 28 Sep 2026 06:54 |
| Last Modified: | 28 Sep 2026 06:54 |
| URI: | http://repository.its.ac.id/id/eprint/144962 |
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