Model Penentuan Harga Dan Keputusan Produksi/Order Pada Supply Chain Dengan Mempertimbangkan Kapasitas Produksi

Yuliawati, Evi (2008) Model Penentuan Harga Dan Keputusan Produksi/Order Pada Supply Chain Dengan Mempertimbangkan Kapasitas Produksi. Masters thesis, Institut Teknologi Sepuluh November.

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Abstract

Kompetisi dan persaingan pasar global mendorong perusahaan untuk memenuhi kebutuhan konsumen akan produk atau jasa dengan harga yang terjangkau, kualitas yang baik, dan waktu pemenuhan yang cepat. Dukungan teknologi informasi dan komunikasi yang berkembang pesat memungkinkan seluruh pelaku industri meningkatkan daya saing melalui koordinasi perencanaan produksi dan pengurangan biaya yang dianggap tidak efisien. Tuntutan tersebut menjadikan koordinasi dalam pengambilan keputusan antara elemen-elemen yang terdapat dalam supply chain sangat penting. Penelitian ini bertujuan menghasilkan model dan penyelesaian untuk menentukan harga serta keputusan produksi/order dengan mempertimbangkan kapasitas produksi. Model diformulasikan sebagai Nonlinear Programming dengan fungsi tujuan memaksimalkan keuntungan supply chain berdasarkan kebijakan harga yang ditetapkan secara bersama antara pabrik dan distributor. Skema penentuan harga diawali ketika pabrik menetapkan harga jual, yang kemudian direspons oleh distributor dengan menentukan keputusan order dan harga jual kepada pelanggan. Berdasarkan keputusan order dari distributor, selanjutnya pabrik melakukan perencanaan produksi berdasarkan permintaan yang diterima. Percobaan menggunakan data numerik dilakukan untuk membandingkan kinerja model. Perbandingan dilakukan antara skenario supply chain dengan koordinasi dan supply chain tanpa koordinasi, serta antara model dengan keterbatasan kapasitas dan model tanpa keterbatasan kapasitas yang dikembangkan oleh Zhao dan Wang (2002). Selanjutnya, untuk mengetahui pengaruh perubahan parameter terhadap perilaku model, dilakukan analisis sensitivitas terhadap dua parameter, yaitu kapasitas produksi (cap) dan sensitivitas harga terhadap permintaan (c).
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Competition and global market pressures encourage companies to meet customer demands for products and services at affordable prices, with high quality and short lead times. The rapid development of information and communication technology enables industry players to improve their competitiveness by coordinating production planning and reducing costs considered inefficient. These demands make coordinated decision-making among the elements of a supply chain increasingly important. This research aims to develop a model and solution for determining pricing and production/order decisions while considering production capacity. The model is formulated as a Nonlinear Programming problem with the objective of maximizing total supply chain profit based on a pricing policy jointly determined by the manufacturer and distributor. The pricing scheme begins with the manufacturer setting its selling price, which is then followed by the distributor's decision regarding order quantity and selling price to customers. Based on the distributor's order decision, the manufacturer subsequently develops its production plan according to the received demand. Numerical experiments are conducted to evaluate and compare the performance of the proposed model. Comparisons are made between coordinated and uncoordinated supply chain scenarios, as well as between the capacity-constrained model and the model without capacity constraints developed by Zhao and Wang (2002). Furthermore, sensitivity analysis is conducted to examine the effects of changes in two parameters on model behavior, namely production capacity (cap) and price sensitivity to demand (c).

Item Type:	Thesis (Masters)
Additional Information:	RTI 658.5 Yul m
Uncontrolled Keywords:	koordinasi supply chain, penentuan harga dan keputusan produksi/order, batasan kapasitas produksi, supply chain coordination, joint pricing, production/order decisions, production capacity.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis
Depositing User:	magang .
Date Deposited:	29 Sep 2026 07:00
Last Modified:	29 Sep 2026 07:00
URI:	http://repository.its.ac.id/id/eprint/145021

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