Desain Mobil Promosi Telkomsel

Setiawan, M. Andre (2009) Desain Mobil Promosi Telkomsel. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Mobil Promosi TELKOMSEL adalah pengembangan desain dan konsep baru dari Mobil Promosi yang berbasis pada mini truk Mitsubishi Colt 136PS yang dipotong sasisnya untuk menarik mini trailer, dimana trailer ini digunakan untuk sarana promosi, hiburan dan media iklan berjalan, dengan tujuan utama yaitu untuk promosi produk TELKOMSEL, dan sarana hiburan untuk masyarakat. Di samping itu, desain Mobil Promosi TELKOMSEL ini juga tersedia temporary outlet untuk penjualan produk TELKOMSEL, Mobile Service untuk layanan aktivasi GPRS, 3G dan terdapat Wi-Fi Zone. Dalam perancangan Mobil Promosi TELKOMSEL ini, pendekatan terhadap kebutuhan promosi dijadikan konsep awal. Pengembangan desain yang dilakukan adalah menerapkan sistem extended interior untuk area promosi, sedangkan area hiburan terdapat perluasan panggung. Untuk menunjang nilai estetika, dilakukan pengembangan terhadap bentuk yang jauh lebih menarik. Selain untuk sarana promosi dan hiburan, Mobil Promosi TELKOMSEL ini juga bisa untuk media iklan berjalan, karena pada bagian samping dan belakang trailer ini terdapat billboard trivision yang menampilkan iklan dari produk TELKOMSEL.
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TELKOMSEL Promotion Mobile is a design development and new concept of a promotion car which is based on a Mitsubishi Colt 136PS mini truck with the chassis cut for pulling a mini trailer, which this trailer is used for transportation, promotion, entertainment, and media for mobile advertising, with the main purpose being TELKOMSEL product promotion and entertainment for the people. Besides that, a temporary outlet for TELKOMSEL product sales, Mobile Service for GPRS and 3G activation, and a Wi-Fi Zone are also available in this TELKOMSEL Promotion Mobile. Therefore, in this TELKOMSEL Promotion Mobile design, the approach to the needs becomes the early concept. Design progress which has been done is to create an extended interior system for the promotion area and an extended stage for the entertainment area. To increase the aesthetic value, development for a much better form has been done. Moreover, for promotion and entertainment, TELKOMSEL Promotion Mobile is also used as a mobile advertising medium, because there are three billboards shaped on the side and back of its trailer to display advertisements promoting TELKOMSEL products.

Item Type:	Thesis (Other)
Additional Information:	RSDP 629.23 Set d
Uncontrolled Keywords:	Penggabungan fungsi, Atraktlf dan lnteraktlf, Multi-function, Atractive and Interactive
Subjects:	T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	magang .
Date Deposited:	21 Oct 2026 02:54
Last Modified:	21 Oct 2026 02:54
URI:	http://repository.its.ac.id/id/eprint/145740

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