Desain Mobil Klinik CDR dan CDR Fortos Sebagai Penunjang Kampanye "Gerakan Tulang Sehat Indonesia" dengan Konsep Care dan Smart

Andiko, Andiko (2009) Desain Mobil Klinik CDR dan CDR Fortos Sebagai Penunjang Kampanye "Gerakan Tulang Sehat Indonesia" dengan Konsep Care dan Smart. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Persaingan dalam industri minuman suplemen kalsium yang kian ketat membuat P.T. Bayer Indonesia selaku produsen minuman suplemen kalsium merk CDR dan CDR Fortos melakukan inovasi dalam bidang promosi. Seperti kegiatan promo tour atau Roadshow One Fine Day With CDR Fortos yang dilaksanakan pada tahun 2005 dan berlanjut kegiatan promo tour atau Roadshow CDR Giant Food Tour De Jakarta pada tahun 2006. Tuntutan akan inovasi dalam hal promosi untuk CDR dan CDR Fortos masih cukup tinggi, mengingat competitor juga terus melakukan inovasi. Apalagi pangsa pasar minuman suplemen kalsium masih cukup terbuka. Inovasi dilakukan dengan mengusung konsep promosi yang baru yaitu, konsep promosi Roadshow yang lebih luas dan intens dengan mengadakan promo tour dari satu kota ke kota lain dengan lebih banyak titik keramaian yang dituju sebagai sasaran promosi yang semula 3 kota menjadi 27 kota besar di Indonesia. Pendekatan dilakukan dari positioning CDR dan CDR Fortos yaitu sebagai minuman suplemen kalsium pencegah osteoporosis, sehingga muncul acara cek tulang gratis sebagai acara utama promosi, serta pendekatan konsumen sasaran yang akan menjadi audience promosi nantinya.
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Emulation in industry of beverage supplement calcium which becoming tighter to make the P.T. Bayer Indonesia as producer of beverage supplement calcium of merk CDR and CDR Fortos do the innovation in the field of promotion. Like activity of promo tour or Roadshow One Fine Day With CDR Fortos executed in the year 2005 and continue the activity of promo tour or Roadshow CDR Giant Food Tour De Jakarta in the year 2006. Demand will innovate in the case of promotion for the CDR OF and CDR Fortos still be high enough, considering competitor also non-stopped to do the innovation. And surely compartment of market of beverage supplement calcium still enough opened. Innovate done with carrying new promotion concept that is, intensive and broader Promotion Roadshow concept by performing promo tour from one town to other dissimilar town with interest a lot of bustle dot which is gone to by as promotion target which from the beginning 3 town become 27 metropolis in Indonesia. Approach done from positioning CDR and CDR Fortos that is as preventative beverage supplement calcium of osteoporosis, so that emerge the event check the free bone as especial event of promotion, and also approach of target consumer to become the audience promotion late.

Item Type:	Thesis (Other)
Additional Information:	RSDP 629.222 And d
Uncontrolled Keywords:	fungsi optimal, menarik, kompak, optimum function, attractive, compact
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL257.5 Automobiles--Shock absorbers--Design and construction.
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	magang .
Date Deposited:	21 Oct 2026 04:23
Last Modified:	21 Oct 2026 04:23
URI:	http://repository.its.ac.id/id/eprint/145753

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