Desain Mobil Unit Promosi Xl dengan Konsep Penyatuan Layanan Customer Services dengan Penambahan Area Promosi dan Area Cafe Xl ( Layanan Wifi)

Utama, RB. Pria Pranata (2009) Desain Mobil Unit Promosi Xl dengan Konsep Penyatuan Layanan Customer Services dengan Penambahan Area Promosi dan Area Cafe Xl ( Layanan Wifi). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Mobil Unit Provider XL merupakan pengembangan dari desain dan konsep Mobil XL Center Mobile yang bertujuan untuk memperbaiki dan menambah fasilitas yang selama ini menjadi dilema bagi operator dan pihak XL. Hal ini disebabkan karena pada Mobil XL Center Mobile belum terdapat area fasilitas promosi dan pelayanan WiFi untuk menunjang visi dan misi XL, yaitu Service Excellence dan Focus to Customers. Dalam perancangan Mobil Unit ini, konsep awal yang digunakan adalah penggabungan layanan, yaitu antara layanan XL Center Mobile dan layanan Express. Kedua layanan tersebut sejatinya saling mendukung dan melengkapi. Dengan adanya penggabungan layanan tersebut, terdapat keuntungan bagi operator karena tidak harus berbagi tempat di dalam dan di luar mobil. Seluruh pelayanan dapat dilakukan di dalam mobil sehingga dapat meningkatkan kualitas pelayanan. Pengembangan konsep baru yang dilakukan berupa penambahan fungsi, yaitu fungsi promosi dan fasilitas Cafe XL berupa layanan WiFi. Fasilitas tersebut dilengkapi dengan meja cafe dan tenda portabel. Dengan adanya penambahan fungsi tersebut, tujuan yang ingin dicapai bukan hanya peningkatan kualitas pelayanan kepada pelanggan, tetapi juga peningkatan kuantitas pelanggan ketika kegiatan promosi dan layanan WiFi dilaksanakan.
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Cars Unit Provider XL is the development of design and concept car Mobile XL Center, aims to improve and increase the lack of facilities which have become a dilemma for the operator and the XL itself. This is because the car on the XL Center Mobile area does not have facilities and services in the campaign to support WIFI VISION and MISSION XL namely Service Excellence and Focus to Customers. In the initial concept of this car unit design is the incorporation services. Merging service between the Express service with the XL Center Mobile because the two services complement and support each other. So in combining these services there are benefits that the operator does not have to share a place in and outside the car, all services are in the car for the maximum services quality. While the development of new concepts is the development of additional functions which are functions of the campaign and cafe XL service facilities (WIFI service) with emphasis on the cafe tables and portable tent, so that not only the quality of the customer to achieve, but also the quantity of customers in the shot at a campaign event WIFI service in and invent.

Item Type:	Thesis (Other)
Additional Information:	RSDP 629.23 Uta d
Uncontrolled Keywords:	Fusi, mobile, efektif & efisien, dan servis yang memuaskan., Fusion, mobile, effective & efficiency, and service excellence.
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL257.5 Automobiles--Shock absorbers--Design and construction.
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	magang .
Date Deposited:	22 Oct 2026 02:15
Last Modified:	22 Oct 2026 02:15
URI:	http://repository.its.ac.id/id/eprint/145781

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