HOUSE of QUALITY METHOD for DEVELOPING SOCIAL MEDIA MARKETING INITIATIVES

HAKIM, MUHAMMAD SAIFUL (2016) HOUSE of QUALITY METHOD for DEVELOPING SOCIAL MEDIA MARKETING INITIATIVES. In: 2nd International Conference on Future Business Environment & Innovation.

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Abstract

The number of SMEs in Indonesia keeps increasing anually. To winning the competition SME must be stand out from the SME crowd. One way to win competition is by using Social Media Marketing, Unfortunately until now the use of social media is only limited for point of sales. Department of Trade and Industry (Disperdagin) of Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its managed SMEs to promote their products by using social media which later will be organized by Disperdagin.This paper aimed to identify prioritize action needed for Disperdagin to Initiate Social media marketing. The method use in this paper is using House of Quality Framework. The result shown that there are 4 prioritize action needed to carry on to ensure succesful social media strategy. Majority of the action is concerning with capabilities in managing social media marketing.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: House Of Quality; SME; Social Media Marketing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Industrial Technology > Business Management
Depositing User: Users 13 not found.
Date Deposited: 18 Jan 2017 04:22
Last Modified: 26 Dec 2018 08:27
URI: http://repository.its.ac.id/id/eprint/1701

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