Wurdianto, Andrie (2017) Perancangan Strategi Pengembangan Usaha pada Divisi Rekasaya Umum, di PT. XYZ. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Dalam sebuah perusahaan sangatlah penting bagi perusahaan tersebut untuk mengetahui peluang apa saja yang ada diluar sana berikut ancaman apa saja yang ada. Tidak hanya itu sebuah perusahaan juga harus mengenali kekuatan dan kelemahan dirinya sendiri dalam upaya penentuan strategi pengembangan. Pada penelitian ini dilakukan analisa eksternal dan internal pada divisi rekayasa umum di PT. XYZ. Untuk menganalisa eksternal dilakukan dengan metode 4C Diamond Analysis, sedangkan analisa internal dilakukan dengan menggunakan metode Business Model Canvas (BMC). Hasil dari kedua analisa tersebut yaitu berupa faktor - faktor threat, weakness, opportunity, strength. Selanjutnya dengan menggunakan analisa External Factor Analysis summary (EFAS) dan Internal Factor Analysis summary (IFAS), didapatkan posisi perusahaan pada kuadran II IE Matrix dengan kondisi Grow & Build. Dengan menggunakan TOWS Matrix didapatlah sepuluh macam jenis strategi berdasarkan persilangan faktor - faktor yang ada. Kemudian dilakukan perhitungan bobot prioritas dari sepuluh strategi tersebut dengan menggunakan Analytical Hierarchy Process (AHP). Dari hasil perhitungan AHP didapatkan bahwa strategi untuk berpindah fokus ke proyek kelistrikan merupakan strategi dengan score tertinggi, yaitu 0.208.
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In a company is important for the company to find out what
opportunities are there out there following any existing threats. Not only that a
company must also recognize the strengths and weaknesses of himself in an
effort to determine the development strategy. In this research, the analysis of
external and internal in general engineering division at PT. XYZ. For external
analyzes conducted using Diamond 4C Analysis, while the internal analysis
conducted by using Business Model Canvas (BMC). The results of both analyzes
it is in the form factor - a factor threat, Weakness, Opportunity, strength.
Furthermore, by using the analysis summary External Factor Analysis (EFAS)
and a summary Internal Factor Analysis (IFAS), obtained a firm position on the
quadrant II IE Matrix with conditions Grow and Build. TOWS Matrix obtained
by using the ten kinds of strategies based on crossbreeding factors - factors that
exist. Then calculate the weight of the ten priorities of the strategy by using
Analytical Hierarchy Process (AHP). From the results of AHP calculations
showed that the strategy to move the focus to the electrification project is a
strategy to weigh the value of the highest priority, namely 0.208.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Analisa TOWS; Manajemen Strategi; BMC; AHP; Strategic Management; TOWS Analysis |
| Subjects: | T Technology > T Technology (General) > T56.8 Project Management |
| Divisions: | Faculty of Marine Technology (MARTECH) > Ocean Engineering > 38201-(S1) Undergraduate Thesis |
| Depositing User: | - ANDRIE WURDIANTO |
| Date Deposited: | 30 Mar 2017 02:05 |
| Last Modified: | 06 Mar 2019 03:54 |
| URI: | http://repository.its.ac.id/id/eprint/2931 |
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