Wijiantoro, Agung (2017) Desain Interior Kantor Gojek Surabaya dengan Langgam Mode Urban. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Go-jek merupakan salah satu perusahaan yang menyediakan jasa
transportasi sepeda motor online. Saat ini gojek berkembang dengan pesat seiring
bertambahnya produk dan layanan sebagai hasil dari kebutuhan dan permintaan
publik. Sebagaimana pengakuan masyarakat pada Go-jek, perusahaan mencari
cara meningkatkan kinerja dengan menciptakan kondisi lingkungan yang ‘baik’
untuk mendukung kinerja manajemen. Untuk mencapai hal tersebut, perusahaan
membutuhkan pengaturan ulang pada layout kantor. Pengaturan layout kantor saat
ini cenderung kearah memfasilitasi pola kerja yang independen dan fleksibel
dalam rangka mencapai hasil yang optimal. Selain itu, desain interior di
maksudkan mampu menampilkan karakter dari identitas perusahaan yang
mendukung pengembangan bisnis kedepannya.
Metodologi yang digunakan oleh peneliti adalah kualitatif dan tipe studi
deskriptif yang mana pengumpulan data dilakukan dengan observasi, interview,
dan dokumentasi. Selain itu kuesioner juga dipergunakan untuk mendukung
pengumpulan data. Peneliti menggunakan metode analisis frekuensi.
Hasil desain interior yang di harapkan pada kantor Go-jek di Surabaya
adalah mampu menciptakan dan menguatkan identitas perusahaan pada interior
sesuai dengan persepsi publik terhadap Go-jek yang dikenal cepat, fleksibel,
mudah. Tema modern urban dipilih karena sesuai dengan ciri khas kantor IT.
Sementara penerapan sub-tema professional muda, dan suasana perkotaan
menyesuaikan terhadap karakteristik pegawai yang sebagian besar profesional
muda.
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Go-jek is one of the companies that provide services using motorcycle as
transportation through online. Right now Go-jek is growing rapidly with the
increasing number of products and services as a results the need and demands by
the public. As well as the growing recognition by the public to the Go-jek, the
company seek to increase its performance by creating such as ‘good’ environment
to support performance management. To achieve this, companies need rearranging
the office layout. The arrangement layout of offices now tend towards facilitating
the work patterns that are independent and flexible working in order to achieve
optimal results. In addition, the interior design are intended able to display
characters from the corporate identity to support future business development.
The methodology used by researchers is a qualitative research method and
type descriptive study where data collection is done through observation,
interview, and documentation. Researcher also using questionnaire as a tool to
support data collection. Researcher used frequency analysis methods.
Results interior design that is expected at the offices of Go-jek in Surabaya
is able to create and strengthen the identity of the company on the interior in
accordance with the public's perception of the Go-jek known fast, flexible, easy.
The theme chosen for the modern urban accordance with typical office IT. While
the implementation of sub-theme of young professionals, and the urban
atmosphere adjusts to the characteristics of employees, mostly young
professionals.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Desain Interior, Go-jek, Modern Urban, Kantor |
| Subjects: | N Fine Arts > NA Architecture N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Civil Engineering and Planning > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Fandika aqsa |
| Date Deposited: | 07 Mar 2017 02:54 |
| Last Modified: | 07 Mar 2017 02:54 |
| URI: | http://repository.its.ac.id/id/eprint/41158 |
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