Desain Interior Kantor Gojek Surabaya dengan Langgam Mode Urban

Wijiantoro, Agung (2017) Desain Interior Kantor Gojek Surabaya dengan Langgam Mode Urban. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Go-jek merupakan salah satu perusahaan yang menyediakan jasa transportasi sepeda motor online. Saat ini gojek berkembang dengan pesat seiring bertambahnya produk dan layanan sebagai hasil dari kebutuhan dan permintaan publik. Sebagaimana pengakuan masyarakat pada Go-jek, perusahaan mencari cara meningkatkan kinerja dengan menciptakan kondisi lingkungan yang ‘baik’ untuk mendukung kinerja manajemen. Untuk mencapai hal tersebut, perusahaan membutuhkan pengaturan ulang pada layout kantor. Pengaturan layout kantor saat ini cenderung kearah memfasilitasi pola kerja yang independen dan fleksibel dalam rangka mencapai hasil yang optimal. Selain itu, desain interior di maksudkan mampu menampilkan karakter dari identitas perusahaan yang mendukung pengembangan bisnis kedepannya. Metodologi yang digunakan oleh peneliti adalah kualitatif dan tipe studi deskriptif yang mana pengumpulan data dilakukan dengan observasi, interview, dan dokumentasi. Selain itu kuesioner juga dipergunakan untuk mendukung pengumpulan data. Peneliti menggunakan metode analisis frekuensi. Hasil desain interior yang di harapkan pada kantor Go-jek di Surabaya adalah mampu menciptakan dan menguatkan identitas perusahaan pada interior sesuai dengan persepsi publik terhadap Go-jek yang dikenal cepat, fleksibel, mudah. Tema modern urban dipilih karena sesuai dengan ciri khas kantor IT. Sementara penerapan sub-tema professional muda, dan suasana perkotaan menyesuaikan terhadap karakteristik pegawai yang sebagian besar profesional muda. ========================================================================================================= Go-jek is one of the companies that provide services using motorcycle as transportation through online. Right now Go-jek is growing rapidly with the increasing number of products and services as a results the need and demands by the public. As well as the growing recognition by the public to the Go-jek, the company seek to increase its performance by creating such as ‘good’ environment to support performance management. To achieve this, companies need rearranging the office layout. The arrangement layout of offices now tend towards facilitating the work patterns that are independent and flexible working in order to achieve optimal results. In addition, the interior design are intended able to display characters from the corporate identity to support future business development. The methodology used by researchers is a qualitative research method and type descriptive study where data collection is done through observation, interview, and documentation. Researcher also using questionnaire as a tool to support data collection. Researcher used frequency analysis methods. Results interior design that is expected at the offices of Go-jek in Surabaya is able to create and strengthen the identity of the company on the interior in accordance with the public's perception of the Go-jek known fast, flexible, easy. The theme chosen for the modern urban accordance with typical office IT. While the implementation of sub-theme of young professionals, and the urban atmosphere adjusts to the characteristics of employees, mostly young professionals.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Desain Interior, Go-jek, Modern Urban, Kantor
Subjects: N Fine Arts > NA Architecture
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions: Faculty of Civil Engineering and Planning > Interior Design > (S1) Undergraduate Theses
Depositing User: Mr. Fandika aqsa
Date Deposited: 07 Mar 2017 02:54
Last Modified: 07 Mar 2017 02:54
URI: http://repository.its.ac.id/id/eprint/41158

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