Perancangan Media Promosi Periwisata Kabupaten Lumajang

Ilham, Jiem (2014) Perancangan Media Promosi Periwisata Kabupaten Lumajang. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pariwisata merupakan salah satu sektor penting dalam perekonomian
suatu daerah karena pariwisata mampu memberikan Pendapatan Asli Daerah
(PAD) yang besar bagi pemerintah. Selain memberi pendapatan daerah juga
meningkatkan kesejahteraan ekonomi bagi masyarakat disekitar objek wisata.
Kabupaten Lumajang memiliki 24 objek wisata untuk dikunjungi, namun banyak
wisatawan yang tidak mengetahuinya.
Untuk mengatasi permasalahan ini diperlukanlah media promosi efektif
untuk menginformasikan objek-objek wisata yang ada di Lumajang bagi
wisatawan domestik. Sinergi antara media above the line untuk meningkatkan
awareness dan media below the line untuk memperdalam detil informasi wisata
akan sangat membantu dalam meningkatkan dan pemerataan wisatawan di
Kabupaten Lumajang.

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Tourism is one of important economic sector in an area because it can
raise its domestic revenue. Besides, it can make the people in the touris area
wealthier. Lumajang district have 24 tourism destination. So many of it, but most
of the people do not know it's existence.
Effective promotion campaign is vety needed to overcome that problem to
tell people about tourism destination at Lumajang. Both above the line media to
raise awareness and below the line media to tell stoty deeply are needed to raise
and spread the tourist to visit Lumajang.

Item Type:	Thesis (Undergraduate)
Additional Information:	RSDP 741.67 Ilh p
Uncontrolled Keywords:	Lumajang; Media; Pariwisata; Promosi; Tourism; Promotion
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
Divisions:	Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Thesis
Depositing User:	Anis Wulandari
Date Deposited:	19 May 2017 03:57
Last Modified:	27 Dec 2017 02:23
URI:	http://repository.its.ac.id/id/eprint/41323

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