Perancangan Video Promosi Wisata Budaya Sumenep Dengan Konsep One Minute Fact

Fuadi, Ahmad (2017) Perancangan Video Promosi Wisata Budaya Sumenep Dengan Konsep One Minute Fact. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kabupaten Sumenep merupakan daerah paling berpengaruh dalam berkembangnya kerajaan keraton islam di pulau Madura, sehingga Sumenep memiliki banyak warisan budaya asli dari masa keraton sumenep yang hingga saat ini masih dilestarikan yang membedakannya dari budaya daerah lain. Daerah Sumenep juga memiliki sejumlah potensi pariwisata yang mempunyai ciri khas tersendiri membedakan dengan potensi pariwisata daerah lainnya, beberapa destinasi wisata menjadi tren di kalangan netizen, khususnya traveler. Meskipun begitu, menurut data dari Google Trends, Hasil Penelitian Dinas Pariwisata Jawa Timur dan hasil kuesioner yang disebarkan secara acak keseluruh kelompok masyarakat khususnya di pulau Jawa, popularitas destinasi wisata Sumenep masih direntang bawah dibanding destinasi wisata lain di Jawa Timur seperti Banyuwangi dan Jember. Penelitian ini mengkaji tentang daya tarik dan keunikan potensi wisata di Sumenep dan seperti apa strategi promosi yang sudah ada. Metode penelitian yang digunakan pada penelitian ini terdiri dari pra riset untuk mengkaji dasar pembuatan judul dan tahap riset untuk mengkaji konten perancangan. Sumber data penelitian ini didapat dari observasi langsung, depth interview dengan stakeholder dan segmen pasar serta studi literatur dan eksisting mendalam tentang video seri promosi pariwisata. Data yang didapatkan nantinya di analisis sebagai acuan perancangan kali ini. Hasil luaran dari perancangan ini yaitu 5 video seri promosi wisata sumenep bertemakan keunikan budaya sumenep dengan konsep one minute fact. Lima konten video tersebut mewakili setiap budaya yaitu Batik, Keris, Tari Moang Sangkal, Keraton Sumenep dan Nelayan Sumenep. Diharapkan nantinya perancangan ini menjadi media promosi pariwisata kabupaten Sumenep untuk sumber informasi bagi audiens atau wisatawan guna membantu strategi pengembangan promosi wisata Sumenep oleh Dinas Budaya Pariwiasata. ================================================================================================================== District sumenep is the regions most influential in the rise of the islamic kingdom keraton on the island of madura , so sumenep having so much arnative cultures heritage of the keraton sumenep which until now is still be preserved that distinguish it from another area of culture .Sumenep regions also has a number of potential tourism which has had the hallmark of its own that distinguish potential of tourism with other regions , some tourist destination becomes a trend among netizen , especially a traveler .But even so , according to data from google trends , the results of the research department of tourism east java and the results of questionnaires distributed randomly to all community groups especially in java island , the popularity of tourist attractions spanned sumenep still lower than other tourist destinations in east java as banyuwangi and jember . This research looked at about attraction and uniqueness tourism potential in sumenep and what a strategy of promotion existing .The methodology used to research it consists of pre research to assess the basis of making title and the research to assess content design .The data of this research obtained from direct observation , depth interview with stakeholders and segments markets as well as existing literature study and deep on video series tourism promotion .The data gathered later in analysis as reference design this time . The results of the outer covering of design is 5 video series promotions sumenep with titled unique culture of sumenep with one minute fact video. Five video content representing such every culture that batik , kris, moang sangkal dance, keraton sumenep and fishermen sumenep .It is expected that the design is a media district tourism sumenep to a source of information for the audience or travelers to help development strategy sumenep promotions department tourism of culture

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: video promosi wisata, Sumenep, budaya
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Theses
Depositing User: Users 13 not found.
Date Deposited: 26 May 2017 04:39
Last Modified: 28 Dec 2017 08:04
URI: http://repository.its.ac.id/id/eprint/41384

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