Bilangga, Septina Fajar (2016) Perancangan Public Service Announcement Pelanggaran Marka Jalan Garis Stop Di Traffic Light Sebagai Usaha Menumbuhkan Kesadaran Pengendara Motor Di Surabaya. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Surabaya merupakan kota terbesar kedua dengan tingkat penduduk yang
tinggi. Seiring dengan kepadatan penduduk, berimbas pula hal tersebut pada keadaan
dijalan raya. Pengguna motor yang mendominasi kota ini berbanding lurus dengan
jumlah pelanggaran di lalu lintas yang cukup tinggi. Salah satunya adalah
pelanggaran pada marka jalan. Marka jalan merupakan peringatan, tanda dan simbol
bertujuan untuk menjaga keselamatan para pemakai jalan. Tapi sayangnya sebagian
besar cara berkendara masyarakat Indonesia banyak mengabaikan hal tersebut.
Banyak pelanggaran masih terjadi di jalan raya hingga menyebabkan kecelakaan.
Metode riset yang digunakan adalah dengan melakukan penggalian data
berkaitan dengan angka pelanggaran dan kecelakaan lalu lintas yang disebabkan
pelanggaran marka jalan dari stake holder, maupun internet. Hasil kegiatan tersebut
dikaji melalui studi pustaka lalu dikomparasikan dengan kompetitor dan komparator.
Kemudian, analisa tersebut dapat digunakan dalam perancangan kampanye iklan
layanan masyarakat ini.
Proses perancangan Public service announcement ini memiliki konsep “Surat
marka” yang merupakan akronim dari “Surabaya Taat Marka”. Konsep yang dimiliki
didapatkan dari pengamatan terhadap perilaku psikografi dari target audiens.
Diharapkan kampanye ini dapat menumbuhkan kesadaran pengendara roda dua di
Surabaya untuk lebih peduli dan memperhatikan marka jalan.
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Surabaya is the second largest city with a high population levels. Along
with overcrowding, it is also affected on the state highway. Users motor that
dominate this city is directly proportional to the number of violations of traffic is
high enough. One of them is a violation of the road markings. Road markings are
warnings, signs and symbols intended to maintain the safety of road users. But
unfortunately the majority of the Indonesian people to drive many ignore it. Many
of the violations still occur on the highway, causing the accident.
Research method used is by extracting the data associated with the
number of traffic violations and accidents caused by lane markings violation of
stakeholders, and internet. Results of these activities is assessed through the
literature study comparations, competitor and comparator. Then, the analysis can
be used in the design of this public service advertising campaign.
The process of designing public service announcement has the concept of
"Surat Marka" which is an acronym of “Surabaya Taat Marka”. The concept is
owned obtained from observations of the behavior of the target audience
psychographic. This campaign is expected to raise awareness of two-wheeler
riders in Surabaya for more care and attention to road markings.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 741.6 Bil p |
| Uncontrolled Keywords: | Public Service Announcement; Marka jalan; Garis Stop; Pengendara roda dua; Surabaya; Public Service Announcement; Marka street; two-wheeler riders |
| Subjects: | T Technology > TE Highway engineering. Roads and pavements > TE7 Transportation--Planning |
| Divisions: | Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Thesis |
| Depositing User: | Anis Wulandari |
| Date Deposited: | 21 Jun 2017 03:51 |
| Last Modified: | 21 Jun 2017 03:51 |
| URI: | http://repository.its.ac.id/id/eprint/41790 |
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