Perancangan Public Service Announcement Pelanggaran Marka Jalan Garis Stop Di Traffic Light Sebagai Usaha Menumbuhkan Kesadaran Pengendara Motor Di Surabaya

Bilangga, Septina Fajar (2016) Perancangan Public Service Announcement Pelanggaran Marka Jalan Garis Stop Di Traffic Light Sebagai Usaha Menumbuhkan Kesadaran Pengendara Motor Di Surabaya. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Surabaya merupakan kota terbesar kedua dengan tingkat penduduk yang tinggi. Seiring dengan kepadatan penduduk, berimbas pula hal tersebut pada keadaan dijalan raya. Pengguna motor yang mendominasi kota ini berbanding lurus dengan jumlah pelanggaran di lalu lintas yang cukup tinggi. Salah satunya adalah pelanggaran pada marka jalan. Marka jalan merupakan peringatan, tanda dan simbol bertujuan untuk menjaga keselamatan para pemakai jalan. Tapi sayangnya sebagian besar cara berkendara masyarakat Indonesia banyak mengabaikan hal tersebut. Banyak pelanggaran masih terjadi di jalan raya hingga menyebabkan kecelakaan. Metode riset yang digunakan adalah dengan melakukan penggalian data berkaitan dengan angka pelanggaran dan kecelakaan lalu lintas yang disebabkan pelanggaran marka jalan dari stake holder, maupun internet. Hasil kegiatan tersebut dikaji melalui studi pustaka lalu dikomparasikan dengan kompetitor dan komparator. Kemudian, analisa tersebut dapat digunakan dalam perancangan kampanye iklan layanan masyarakat ini. Proses perancangan Public service announcement ini memiliki konsep “Surat marka” yang merupakan akronim dari “Surabaya Taat Marka”. Konsep yang dimiliki didapatkan dari pengamatan terhadap perilaku psikografi dari target audiens. Diharapkan kampanye ini dapat menumbuhkan kesadaran pengendara roda dua di Surabaya untuk lebih peduli dan memperhatikan marka jalan. =================================================================================== Surabaya is the second largest city with a high population levels. Along with overcrowding, it is also affected on the state highway. Users motor that dominate this city is directly proportional to the number of violations of traffic is high enough. One of them is a violation of the road markings. Road markings are warnings, signs and symbols intended to maintain the safety of road users. But unfortunately the majority of the Indonesian people to drive many ignore it. Many of the violations still occur on the highway, causing the accident. Research method used is by extracting the data associated with the number of traffic violations and accidents caused by lane markings violation of stakeholders, and internet. Results of these activities is assessed through the literature study comparations, competitor and comparator. Then, the analysis can be used in the design of this public service advertising campaign. The process of designing public service announcement has the concept of "Surat Marka" which is an acronym of “Surabaya Taat Marka”. The concept is owned obtained from observations of the behavior of the target audience psychographic. This campaign is expected to raise awareness of two-wheeler riders in Surabaya for more care and attention to road markings.

Item Type: Thesis (Undergraduate)
Additional Information: RSDP 741.6 Bil p
Uncontrolled Keywords: Public Service Announcement; Marka jalan; Garis Stop; Pengendara roda dua; Surabaya; Public Service Announcement; Marka street; two-wheeler riders
Subjects: T Technology > TE Highway engineering. Roads and pavements > TE7 Transportation--Planning
Divisions: Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Theses
Depositing User: Mrs Anis Wulandari
Date Deposited: 21 Jun 2017 03:51
Last Modified: 21 Jun 2017 03:51
URI: http://repository.its.ac.id/id/eprint/41790

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