Prawira, Zetry (2017) Pengaruh Animal Spirits Terhadap Evaluasi Keputusan Investasi TI (Studi Kasus : Industri Startup TI). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Berkembangnya digitalisasi perekonomian, mendorong pelaku startup di Indonesia kompetitif dalam memperoleh peluang bisnis dari hasil investasi pengembangan infrastruktur teknologi informasi yang berkualitas. Disamping itu, terdapat polemik terkait nilai yang dijanjikan dengan diterapkannya teknologi informasi beserta pemikiran dari aspek irasional yang cenderung mengarah pada cara berpikir individu dalam mengambil keputusan investasi TI.
Dengan menggunakan metode penelitian kualitatif, peneliti menemukan aspek irasional dalam bentuk lima faktor animal spirits yaitu, Kepercayaan (Confidence), Keadilan (Fairness), Korupsi , Ilusi Uang, dan Pengalaman. Faktor – faktor tersebut mempengaruhi para pelaku bisnis startup TI dalam mempertimbangkan keputusan investasi. Selain itu terdapat temuan baru, seperti sumber daya manusia dan asumsi probabilitas perubahan model bisnis yang mempengaruhi hasil keputusan investasi TI.
Dengan demikian, hasil penelitian ini mengajukan sebuah wawasan baru mengenai kajian pengaruh faktor – faktor fenomena animal spirits terhadap pengambilan keputusan investasi TI pada industri startup TI.
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T
he growing digitalization of the economy, encouraging
the
startup actors in Indonesia to be competitive in obtaining
business opportunities from the investment returns of the
development of quality
information technology infrastructure.
In addition, there is a polemic associated with the promised
value with the application of information technology along with
the thinking of the irrational aspect that tends to lead to the way
of thinking of individua
ls in making IT investment decisions.
Using qualitative research method, the researcher find
s
the
irrational aspect in the form of five factors of animal spirits
namely, Confidence, Fairness, Corruption, Money Illusion, and
Experience. These factors influ
ence IT startup business
people
in considering investment decisions. In addition
,
there are new
findings, such as human resources and the assumption of
probability of business model changes that affect IT investment
decision results.
Therefore
, the result
s of this study proposes
a new insight into
the study about
the effects of animal spirits phenomenon factors
on IT investment decision
-
making in the IT startup industry.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Teknologi informasi, Investasi, Animal Spirits, Startup, Irasional, Kualitatif |
| Subjects: | Q Science > QA Mathematics > QA76 Computer software T Technology > T Technology (General) T Technology > TS Manufactures > TS156 Quality Control. QFD. Taguchi methods (Quality control) |
| Divisions: | Faculty of Information Technology > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Zetry Zetry Prawira |
| Date Deposited: | 18 Aug 2017 07:46 |
| Last Modified: | 05 Mar 2019 03:27 |
| URI: | http://repository.its.ac.id/id/eprint/42314 |
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