Pengaruh Animal Spirits Terhadap Evaluasi Keputusan Investasi TI (Studi Kasus : Industri Startup TI)

Prawira, Zetry (2017) Pengaruh Animal Spirits Terhadap Evaluasi Keputusan Investasi TI (Studi Kasus : Industri Startup TI). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Berkembangnya digitalisasi perekonomian, mendorong pelaku startup di Indonesia kompetitif dalam memperoleh peluang bisnis dari hasil investasi pengembangan infrastruktur teknologi informasi yang berkualitas. Disamping itu, terdapat polemik terkait nilai yang dijanjikan dengan diterapkannya teknologi informasi beserta pemikiran dari aspek irasional yang cenderung mengarah pada cara berpikir individu dalam mengambil keputusan investasi TI. Dengan menggunakan metode penelitian kualitatif, peneliti menemukan aspek irasional dalam bentuk lima faktor animal spirits yaitu, Kepercayaan (Confidence), Keadilan (Fairness), Korupsi , Ilusi Uang, dan Pengalaman. Faktor – faktor tersebut mempengaruhi para pelaku bisnis startup TI dalam mempertimbangkan keputusan investasi. Selain itu terdapat temuan baru, seperti sumber daya manusia dan asumsi probabilitas perubahan model bisnis yang mempengaruhi hasil keputusan investasi TI. Dengan demikian, hasil penelitian ini mengajukan sebuah wawasan baru mengenai kajian pengaruh faktor – faktor fenomena animal spirits terhadap pengambilan keputusan investasi TI pada industri startup TI. ======================================================================================================================== T he growing digitalization of the economy, encouraging the startup actors in Indonesia to be competitive in obtaining business opportunities from the investment returns of the development of quality information technology infrastructure. In addition, there is a polemic associated with the promised value with the application of information technology along with the thinking of the irrational aspect that tends to lead to the way of thinking of individua ls in making IT investment decisions. Using qualitative research method, the researcher find s the irrational aspect in the form of five factors of animal spirits namely, Confidence, Fairness, Corruption, Money Illusion, and Experience. These factors influ ence IT startup business people in considering investment decisions. In addition , there are new findings, such as human resources and the assumption of probability of business model changes that affect IT investment decision results. Therefore , the result s of this study proposes a new insight into the study about the effects of animal spirits phenomenon factors on IT investment decision - making in the IT startup industry.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Teknologi informasi, Investasi, Animal Spirits, Startup, Irasional, Kualitatif
Subjects: Q Science > QA Mathematics > QA76 Computer software
T Technology > T Technology (General)
T Technology > TS Manufactures > TS156 Quality Control. QFD
Divisions: Faculty of Information Technology > Information System > (S1) Undergraduate Theses
Depositing User: Zetry Zetry Prawira
Date Deposited: 18 Aug 2017 07:46
Last Modified: 05 Mar 2019 03:27
URI: http://repository.its.ac.id/id/eprint/42314

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