Analisis Kesuksesan Aplikasi Gojek dari Perspektif Pengguna Masyarakat Surabaya Menggunakan Information System Success Model (ISSM)

Huse, Vici Dwisa (2017) Analisis Kesuksesan Aplikasi Gojek dari Perspektif Pengguna Masyarakat Surabaya Menggunakan Information System Success Model (ISSM). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini Penelitian ini mencoba membuktikan teori DeLone dan McLean dalam konsep ISSM. Tujuan dari penelitian ini untuk mengetahui faktor-faktor yang mendorong dan menghambat kesuksesan aplikasi Go-Jek, serta menyusun strategi peningkatan kesuksesan aplikasi Go-Jek. Penelitian ini dilakukan di Kota Surabaya. Data yang digunakan yaitu 203 responden . Sebelum dilakukan pengolahan data menggunakan GSCA, dilakukan Uji validitas, reliabilitas dan linearitas dari tiap indikator dari kualitas layanan, kualitas informasi, kualitas sistem, kepuasan pengguna serta dampak individu. Pengujian dilakukan menggunakan SPSS. Hasil dari penelitian ini menunjukkan bahwa kualitas informasi, kualitas sistem dan kepuasan layanan berpengaruh positif signifikan terhadap kepuasan pengguna. Dan kepuasan pengguna memiliki pengaruh positif yang signifikan terhadap Niat Pengguna. ============================================================================================== This study tries to prove the theory of DeLone and McLean in concept ISSM. The purpose of this study to determine the factors that drive and impede the success of Go-Jek applications, and to develop a strategy to increase the success of Go-Jek application. This research was conducted in the city of Surabaya. The data used are 203 respondents. Prior to processing the data using GSCA, do test the validity, reliability and linearity of each indicator of the quality of service, information quality, system quality, user satisfaction and individual impact. Testing was performed using SPSS. The results of this study indicate that the quality of information, quality systems and service satisfaction significant positive effect on user satisfaction. And user satisfaction have a significant positive effect on the User Interest.

Item Type: Thesis (Undergraduate)
Additional Information: RSSI 658.403 801 1 Hus a-1
Uncontrolled Keywords: Go-Jek, ISSM, GeSCA
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
T Technology > T Technology (General) > T56.8 Project Management
Divisions: Faculty of Information Technology > Information System > (S1) Undergraduate Theses
Depositing User: Vici Dwisa Huse
Date Deposited: 03 Nov 2017 06:30
Last Modified: 05 Mar 2019 03:47
URI: http://repository.its.ac.id/id/eprint/42506

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