Dewi, Lintang Kusuma (2017) Integrasi Business Model Canvas Dengan Balanced Scorecard (Studi Kasus Pada PT. Boma Bisma Indra). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Industri manufaktur merupakan industri yang berkontribusi paling besar pada PDB Indonesia dibandingkan dengan sektor lainnya. Saat ini Pemerintah Indonesia menargetkan tingkat kontribusi industri manufaktur terhadap PDB Indonesia sebanyak 19 persen sehingga perusahaan pada industri manufaktur harus mampu meningkatkan kinerjanya, salah satu perusahaan manufaktur tersebut adalah PT. Boma Bisma Indra (PT. BBI) yang mana saat ini tengah mengalami permasalahan dalam internal perusahaan diantaranya masalah keuangan dan sumber daya manusia. Untuk itu PT. BBI perlu menggambarkan bisnis modelnya dan melaksanakan pengukuran kinerja untuk mengetahui seberapa besar usaha yang telah dilakukan untuk mengetahui kinerja perusahaan.
Tujuan dari penelitian ini ialah untuk mengukur kinerja PT. BBI melalui integrasi Business Model Canvas (BMC) dengan Balanced Scorecard (BSC) sebagai model pengukuran kinerjanya sehingga dapat dijadikan sebagai arahan strategi perusahaan. Penelitian ini menggunakan pendekatan eksploratif dengan metode interview kepada para manajer dan Board of Director PT. BBI. Hasil yang diperoleh berupa 13 strategi obyektif (SO) yakni meningkatkan pendapatan, menurunkan beban hutang, menurunkan beban usaha, meningkatkan kepuasan pelanggan, meningkatkan loyalitas pelanggan, meningkatkan produksi untuk setiap sektor produk, meningkatkan efektifitas pemasaran, memperluas pangsa pasar, meningkatkan jumlah partner strategis, meningkatkan on time delivery produk, melaksanakan reward dan punishment, meningkatkan produktifitas SDM, dan meningkatkan investasi untuk sistem kelola perusahaan.
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Manufacturing industry is the most contribute industry to Indonesia’s GDP compared to other sectors.Csrrently the Government targets the contribution of manufacturing industry to 19 percent. Hence, companies in the manufacturing industry must be able to improve its performance. One of those companies is PT. Boma Bisma Indra (PT. BBI) which is currently experiencing internal problem such as financial and human resources that listed on target in 2011-2016 and its not achieved. PT. BBI needs to describe its business model appropiately and carry out the performance measure to find out how much effort has been done for the performance company. The purpose of this research is to integrate Business Model Canvas (BMC) on Balanced Scorecard (BSC) as a performance measurement model that can be used as a direction of corporate strategy. This research uses explorative approach with interview method to managers and Board of Director of PT. BBI. The results obtained are 13 objective strategies (SO) improve income, decrease debt expense, decrease overhead expense, improve customer satisfaction, improve customer loyalty, improve productivity, marketing efectivity, expand marketshare, improve startegy partners, on time delivery products, reward and punishment system, improve human resource productivity, improve technology investation.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Balanced Scorecard, Bisnis Model Kanvas, Pengukuran Kinerja |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. |
| Divisions: | Faculty of Industrial Technology > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Dewi Lintang Kusuma |
| Date Deposited: | 13 Sep 2017 06:04 |
| Last Modified: | 06 Mar 2019 02:15 |
| URI: | http://repository.its.ac.id/id/eprint/43584 |
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