Dewa, Jhon Jhohan Putra Kumara (2017) Arahan Pengembangan Kawasan Wisata Prigi Berdasarkan Konsep Tourism Branding. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kawasan wisata Prigi. Kawasan wisata Prigi yang didalamnya meliputi 2 pantai yaitu Pantai Karanggongso dan Pantai Prigi. Potensi dari Pantai Prigi dan Pantai Karanggongso dapat dikatakan serupa, meskipun masing-masing pantai memiliki ciri khasnya tersendiri. Pantai Prigi adalah wisata bahari dengan point of view dan berenang, sedangkan potensi dari Pantai Karanggongso meliputi berenang, berperahu, bananaboat dan poin of view. Dimana RTRW Kabupaten Trenggalek 2012-2032 menyatakan bahwa Kabupaten Trenggalek nantinya akan membentuk link wisata nasional dan Kawasan Prigi yang didalamnya termasuk Pantai Prigi dan Pantai Karanggongso/Pasir Putih merupakan salah satu trademark/wisata unggulan namun belum adanya upaya promosi dari pemerintah secara intensif. Dengan melihat potensi dan kebijakan tersebut, satu konsep yang dapat digunakan dalam mengembangkan kawasan wisata Prigi adalah Tourism branding. Dimana Tourism branding adalah rangkaian aktivitas pemasaran yang mencakup dukungan untuk menciptakan gambar grafis dengan tujuan untuk mengenali suatu suatu destinasi, upaya komunikasi yang konsisten mengenai harapan atas pengalaman berkunjung ke destinasi yang dimaksud.
Tujuan dari penelitian ini adalah untuk merumuskan arahan pengembangan kawasan wisata Prigi berdasarkan konsep tourism branding. Tujuan tersebut dapat dicapai melalui sasaran peneilitan sebagai berikut : (1) Mengidentifikasi potensi dan masalah kawasan wisata Prigi berdasarkan konsep tourism branding. Kemudian hasil dari identifkasi tersebut dianalisis menggunakan content analysis ; (2) Menentukan faktor-faktor yang mempengaruhi pengembangan kawasan wisata Prigi berdasarkan konsep tourism branding. Untuk mendapatkan faktor-faktor tersebut dilakukan analisis delphi ; (3) Merumuskan arahan pengembangan kawasan wisata Prigi berdasarkan konsep tourism branding. Dalam merumuskan analisis tersebut, dilakukan analisa deskriptif komparatif dimana sasaran 1 dan 2 dibandingkan dengan best practice.
Adapun hasil penelitian ini berupa arahan pengembangan kawasan wisata prigi dari segi brand personality dan brand identifier berupa : (1) Membuat Pelabuhan Perikanan Negeri menjadi salah satu daya tarik dalam menyedikan ikan-ikan segar di Pantai Prigi, (2) Menggunakan secara maksimal dan terjadwal panggung 360 sebagai landmark yang sudah ada, (3) Mengintegrasikan daya tarik wisata alam, daya tarik wisata budaya dan daya tarik wisata buatan, dan (4) Mulai menyusun tagline misalnya “Prigi the hidden Paradise of Java” untuk membranding kawasan wisata.
=====================================================================The tourism area of Prigi. There are two beaches in the tourism area of Prigi, the Karanggongso Beach and Prigi Beach. Both has a similar potention as tourist attraction, however it does have its own unique value. The Prigi beach is a marine tourism spot with great scenery and swimming place as its tourist attraction. Meanwhile, Karanggongso Beach has attracts tourist with the available place of swimming, playing on boat, bananaboat and also its unique scenery. In RTRW (Spatial Plan) of Kabupaten Trenggalek for 2012 till 2032 describes that Kabupaten Trenggalek will create a national tourism link with Prigi’s tourism area included Prigi Beach and Karanggongso Beach (well known as Pasir Putih Beach) as one of leading tourism object, however the government has mot given any intensive offort to promote this attraction. Taking into consideration of the potentional tourism of Prigi and its policy, then a tourism branding could be implemented in addition to develop the tourism area of Prigi.Tourism branding is a sequence of marketing activities which supports the tourism spot’s visually for better knowing of a tourist destination, as an communication effort for inviting people to get certain experience in a particular destination.
This study’s purpose is to determine the refferals in developing the tourism area of Prigi based on the tourism branding concept. This purpose can be achived through this study’s targets as follow: (1) Identify the potention and problems of Prigi’s tourism area based on tourism branding. The result of this stage will be analyzed through content analysis; (2) Determine the influencing factors in developing Prigi’s tourism area based on tourism branding. To find the factors, Delphi analysis is used; (3) Determine the refferals of the Prigi’s tourism area development based on tourism branding. In determining the process, it use comparative descriptive analysis where the first and second target of the study will be compared with best pratice.
The result of this study is the refferals of Prigi’s tourism area in both brand personality and brand identifier point of view as follow: (1) Make government fishing port as an attraction in providing fresh fish in Prigi Beach, (2) Maximizing the utilization of “Panggung 360” as visible landmark,(3) Intergrated natural tourism attraction, cultural tourism attraction and man-made tourism attraction, also (4) Set a unique tagline for example “Prigi the Hidden Paradise of Java” in addition to bring out the area’s image as tourism branding.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSPW 711.558 Dew a |
| Uncontrolled Keywords: | Kawasan wisata Prigi, tourism branding, pengembangan wisata |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism |
| Divisions: | Faculty of Civil Engineering and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis |
| Depositing User: | Jhon Jhohan Putra K.D |
| Date Deposited: | 30 Jan 2018 07:42 |
| Last Modified: | 08 Mar 2019 06:31 |
| URI: | http://repository.its.ac.id/id/eprint/44716 |
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