Prihadianto, Rahaditya Dimas (2017) Dynamic Pricing for Managing Product Selling on Fruit Supply Chain Management. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Recently fresh fruit sector is grown not only due to increasing of demand that spirited by healthy lifestyle but also requirement of quality food should be eaten daily. Its complexity make many research considered fruit in certain supply chain, called as Fruit Supply Chain (FSC). In FSC, customers tend to purchase products with a longer remaining lifetime and avoid the ones which give aging signal. Customer willingness to pay decreases once the product start to be deteriorated, which may cause slower demand for aging fruits. Consequently, retailers should enable discounted price for aging fruits products to retain or improve demand rate. Hence, a solution of this is creating price that dynamically following the condition of goods.
This research establishes pricing scheme, which is dynamic pricing to FSC. Main purpose of this research is explaining how to maximize supply chain profit by applying dynamic pricing. Remind that there is deterioration that does exist on FSC product and its customer preferences, dynamic pricing will be close to the real life particularly applied by FSC players.
A set of mathematical model is optimized on this research. It addresses dynamic pricing for FSC players to achieve better profitability. The result proves that dynamic pricing is urgent to be done. In order to avoid unsold product due to became deteriorated, FSC players can separate selling period into three periods, which are forward buying period, normal price period, and markdown price period. Moreover, there are several parameters involved on optimization has different impact on FSC profitability, where it should be thoroughly focused on by FSC players collaboratively.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Fruit Supply Chain Management, Dynamic Pricing, Price-Dependent Demand |
| Subjects: | T Technology > T Technology (General) > T58.62 Decision support systems T Technology > TS Manufactures > TS167 Costs, Industrial |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | Rahaditya Dimas Prihadianto |
| Date Deposited: | 30 Jan 2018 07:18 |
| Last Modified: | 08 Mar 2019 06:19 |
| URI: | http://repository.its.ac.id/id/eprint/45283 |
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