Risangmaya, Melati Hupasandha (2017) Perumusan Strategi Untuk Peningkatan Kinerja Inovasi Klaster Industri Herbal Genteng Melalui Rekayasa Proses Bisnis. Undergraduate thesis, Institut Sepuluh Nopember Surabaya.
Preview |
Text
2512100031_Undergraduate_Thesis.pdf - Published Version Download (8MB) | Preview |
Abstract
Kampung Herbal Genteng yang berada di jalan Candirejo, kecamatan Genteng, kelurahan Genteng, kota Surabaya merupakan klaster industri yang baru muncul pada tahun 2009. Terdapat beberapa faktor yang mempengaruhi kinerja dari kampung herbal Genteng. Agar menentukan strategi yang tepat, maka diperlukan pertimbangan dari berbagai sisi. Untuk itu rumusan masalah yang akan dibahas ialah bagaimana model pemilihan strategi yang tepat untuk meningkatkan kinerja klaster industri herbal Genteng. AHP dan SWOT digunakan untuk merumuskan strategi peningkatan kinerja inovasi klaster industri herbal Genteng melalui rekayasa proses bisnis. Empat strategi didapatkan dari merangkum strategi yang di dapatkandari TOWS matriks. Strategi tersebut kemudian di seleksi menggunakan AHP dengan memperhitungkan kinerja inovasi. Dua strategi yang terpilih melalui analytical hierarchy process adalah memaksimalkan penjualan secara online dan membangun networking dan kerja sama. Strategi memaksimalkan penjualan secara online memiliki program yaitu membuat akun pada situs belanja, melatih tenaga kerja berjualan secara online, meningkatkan komunikasi dengan telkom untuk melakukan penjualan online, dan bergabung dengan website toko organik. Sedangkan pada strategi membangun networking dan kerja sama terdapat program menjalin kerjasama dalam pameran yang biasa diadakan pemerintah dan bekerjasama dengan berbagai toko organik.
=====================================================================
Genteng Herbal community, located in Candirejo, is industry cluster
emerged in 2009. There are several factors affecting performance of the
community. In order to determine the proper strategy, consideration is
regarded
from various perspectives. Therefore, issue identified in this research is modeling
the selection of strategies to enhance performance of the community. AHP and
SWOT are applied to formulate the enhancement of innovation performance in
Genteng Her
bal Industry Cluster. These methods are applied through Business
Process Engineering. Four strategies are chosen among others, obtained from
TOWS matrix. These strategies are later selected within the appliance of
Analytical Hierarchy Process (AHP). The st
rategies consider innovation
performance, in which both of the strategies are maximizing online sale and
establishing cooperation and network. The strategy of maximizing online sale has
programs namely registering account at online shopping, conduct workfo
rce
training for online sale, enhancing communication with Telkom in purpose of
online sale, and participating to organic shop’s website. On the other hand,
strategy of establishing network and cooperation has programs namely
establishing cooperation in ex
hibitions held by government and cooperating with
organic shops
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | SWOT, Klaster, Analytical Hierarchy Process, Kinerja Inovasi |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis. |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | Risangmaya Melati Hupasandha |
| Date Deposited: | 24 Nov 2017 04:04 |
| Last Modified: | 08 Mar 2019 01:43 |
| URI: | http://repository.its.ac.id/id/eprint/46002 |
Actions (login required)
 |
View Item |