Desain Mobil MPV Tujuh Penumpang dengan Segmen Low Cost Green Car untuk Pasar Indonesia Tahun 2020

Wali Aufi, Urwah (2017) Desain Mobil MPV Tujuh Penumpang dengan Segmen Low Cost Green Car untuk Pasar Indonesia Tahun 2020. Undergraduate thesis, Institut Teknologi Sepuluh Nopember Surabaya.

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Abstract

Hadirnya Segmen multi purpose vehicle (MPV) Low Cost Green Car (LCGC) dengan kapasitas tujuh penumpang menjadi fenomena yang sedang sangat berkembang di Indonesia. Adanya perpindahan segmen pasar dari kelas low MPV ke segmen mobil yang lebih murah memberikan peluang bagi produsen mobil di segmen tersebut. Angka penjualan Toyota Calya, salah satu produk MPV LCGC Toyota pada periode Januari-Juni 2017 sebanyak 40.595 unit menjadi bukti besarnya minat masyarakat terhadap mobil MPV LCGC. Metode pengumpulan data yang digunakan adalah melakukan sejumlah wawancara dengan sumber ahli dan para target pengguna mobil di segmen tersebut. Studi desain yang dilakukan diantaranya memperlajari regulasi mobil LCGC, serta menganalisa perkembangan tren desain mobil yang sedang berkembang. Konsep mobil yang dihasilkan adalah “Reliably Exciting Family MPV”¸ yaitu konsep mobil small MPV yang mampu memenuhi kebutuhan user sebagai mobil keluarga serta memiliki aspek desain yang menarik dengan desain siluet yang lebih dinamis, desain fascia mobil yang expressive futuristic, penggunaan floating roof element sebagai penambah kesan advance, serta penerapan dual tone color treatment pada bagian atap mobil. ==================================================================== Low Cost Green Car (LCGC) with seven seater segmentation has become the phenomenon which has been growing so fast in Indonesia. There’s a downgrading movement from low MPV car consumer to LCGC MPV segment which create a new possibility for a car companies to participate in this new segment. As an example, Toyota’s Calya has been sold over 40.595 units between January and June 2017. This prooved that this segmentation received a very good responses from the market. The metodhs which being used to gather a reseach data was by doing deep interview with some expert sources in automotive industry and target consumer of this segment to figured out the development of car design industry and the main need while they using the car. The design studies which have been done was started by studying the regulation and spessification of the exsisting LCGC cars in the market and analyzing the trend movement in a car design. The concept that being propose was themed “Reliably Exciting Family MPV”, which is a concept of small MPV that not only can fulfill the targeted consumer needs as a family car but also has an exciting design characteristic with more dynamic silhouette, expressive and futuristic fascia, using of floating roof element as an addition to give more advance impression, and applying dual tone color treatment on the roof panel.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Car Design, MPV, LCGC
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Theses
Depositing User: Urwah Wali Aufi
Date Deposited: 14 Feb 2018 02:53
Last Modified: 05 Mar 2019 06:32
URI: http://repository.its.ac.id/id/eprint/48218

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