Ekaningsih, Yanuarisa Laila (2015) Analisis Pengambilan Keputusan Terhadap Pemilihan Portofolio Saham Menggunakan Metode Analisa Swot Dan Fuzzy Analytical Hierarchy Proces. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Saham merupakan salah satu jenis investasi yang memiliki
tingkat risiko tinggi, sehingga seleksi portofolio saham menjadi
masalah yang diperhatikan para investor dalam waktu yang
cukup lama. Investor berusaha mencapai pilihan terbaik dengan
memenuhi kriteria yang tepat dalam membuat keputusan dan
mempertimbangkan preferensi pribadi mereka. Pengambilan
keputusan dalam investasi juga memperhatikan kriteria
kuantitatif atau kualitatif. Kriteria tersebut berupa faktor
eksternal ataupun internal yang mempengaruhi suatu
perusahaan. Metode Analisa SWOT dan fuzzy AHP digunakan
untuk mendapatkan hasil analisa pemilihan portofolio saham.
Analisa SWOT digunakan untuk menganalisa SWOT suatu
perusahaan yang mempengaruhi investor dalam berinvestasi
saham. Dalam rangka membuat model ketidakpastian dalam
preferensi manusia, logika fuzzy sangat ideal untuk diterapkan.
Sehingga metode fuzzy AHP digunakan untuk mendapatkan bobot
setiap kriteria dan alternatif. Berdasarkan hasil analisa dan
perhitungan, didapatkan AUTO memiliki bobot SWOT yang lebih
tinggi. Namun investor harus mempersiapkan strategi karena
perusahaan sedang mengalami tantangan yang cukup besar.
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Stock is a high risk investment, so investors have problem for
stock portfolio selection in time. Investors are trying to achieve
the best choice by fulfilling appropriate criteria in deciding and
considering their personal preferences. The process of decision
making in investment also considers quantitative or qualitative
criteria, in which internal or external factors are affecting the
company. Analysis SWOT method and fuzzy AHP is used to
obtain the results of the analysis of the stock portfolio selection.
Analysis SWOT is used to analyze a company that affect investors
in stock investing. Fuzzy logic is ideal in uncertain model in
human preference. Moreover, fuzzy AHP method is applied to
obtain the weight of each criteria and alternatives. Based on the
analysis and calculation, AUTO is the alternative with higher
quality SWOT among others. However, investors should prepare
a strategy for faced the threat that will be experienced the
company.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSMa 658.562 Eka a |
| Uncontrolled Keywords: | Analisa SWOT, Fuzzy Analytical Hierarchy Process, Investor, Portofolio Saham |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management Q Science > QA Mathematics |
| Divisions: | Faculty of Mathematics and Science > Mathematics > 44201-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Tondo Indra Nyata |
| Date Deposited: | 10 Aug 2017 03:15 |
| Last Modified: | 24 Aug 2018 02:25 |
| URI: | http://repository.its.ac.id/id/eprint/48401 |
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