Analisis Pengambilan Keputusan Terhadap Pemilihan Portofolio Saham Menggunakan Metode Analisa Swot Dan Fuzzy Analytical Hierarchy Proces

Ekaningsih, Yanuarisa Laila (2015) Analisis Pengambilan Keputusan Terhadap Pemilihan Portofolio Saham Menggunakan Metode Analisa Swot Dan Fuzzy Analytical Hierarchy Proces. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Saham merupakan salah satu jenis investasi yang memiliki tingkat risiko tinggi, sehingga seleksi portofolio saham menjadi masalah yang diperhatikan para investor dalam waktu yang cukup lama. Investor berusaha mencapai pilihan terbaik dengan memenuhi kriteria yang tepat dalam membuat keputusan dan mempertimbangkan preferensi pribadi mereka. Pengambilan keputusan dalam investasi juga memperhatikan kriteria kuantitatif atau kualitatif. Kriteria tersebut berupa faktor eksternal ataupun internal yang mempengaruhi suatu perusahaan. Metode Analisa SWOT dan fuzzy AHP digunakan untuk mendapatkan hasil analisa pemilihan portofolio saham. Analisa SWOT digunakan untuk menganalisa SWOT suatu perusahaan yang mempengaruhi investor dalam berinvestasi saham. Dalam rangka membuat model ketidakpastian dalam preferensi manusia, logika fuzzy sangat ideal untuk diterapkan. Sehingga metode fuzzy AHP digunakan untuk mendapatkan bobot setiap kriteria dan alternatif. Berdasarkan hasil analisa dan perhitungan, didapatkan AUTO memiliki bobot SWOT yang lebih tinggi. Namun investor harus mempersiapkan strategi karena perusahaan sedang mengalami tantangan yang cukup besar. =============================================================================================== Stock is a high risk investment, so investors have problem for stock portfolio selection in time. Investors are trying to achieve the best choice by fulfilling appropriate criteria in deciding and considering their personal preferences. The process of decision making in investment also considers quantitative or qualitative criteria, in which internal or external factors are affecting the company. Analysis SWOT method and fuzzy AHP is used to obtain the results of the analysis of the stock portfolio selection. Analysis SWOT is used to analyze a company that affect investors in stock investing. Fuzzy logic is ideal in uncertain model in human preference. Moreover, fuzzy AHP method is applied to obtain the weight of each criteria and alternatives. Based on the analysis and calculation, AUTO is the alternative with higher quality SWOT among others. However, investors should prepare a strategy for faced the threat that will be experienced the company.

Item Type: Thesis (Undergraduate)
Additional Information: RSMa 658.562 Eka a
Uncontrolled Keywords: Analisa SWOT, Fuzzy Analytical Hierarchy Process, Investor, Portofolio Saham
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Q Science > QA Mathematics
Divisions: Faculty of Mathematics and Science > Mathematics > (S1) Undergraduate Theses
Depositing User: Mr. Tondo Indra Nyata
Date Deposited: 10 Aug 2017 03:15
Last Modified: 10 Aug 2017 03:15
URI: http://repository.its.ac.id/id/eprint/48401

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