Pengembangan Strategi Daya Saing Industri Galangan Kapal Surabaya Dengan Menggunakan Model Formulasi Yardstrat

Hidayat, Taufik (2016) Pengembangan Strategi Daya Saing Industri Galangan Kapal Surabaya Dengan Menggunakan Model Formulasi Yardstrat. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan industri galangan kapal nasional pada dua dekade terakhir sangat lambat. Tingkat produktivitas dan kapasitas yang rendah menyebabkan industri galangan kapal nasional tidak berdaya saing. Daya saing industri galangan kapal nasional dipengaruhi oleh daya saing industri dan daya saing nasional, sehingga permasalahan industri galangan kapal harus dipecahkan secara komprehensif, disertai langkah-langkah strategik dan sistematis agar dapat bersaing secara berkesinambungan. Seperti yang diadopsi oleh sebagian besar industri galangan kapal terkemuka di dunia, strategi korporasi dan bisnis diperlukan untuk membuat industri galangan kapal mempunyai daya saing yang berkelanjutan di Indonesia. Sifat alami yang berbeda dengan industri lain membuat industri galangan kapal membutuhkan formulasi strategi khusus. Model formulasi Yardstrat dapat memformulasikan strategi korporasi dan bisnis pada industri galangan kapal karena dikembangkan berdasarkan karakteristik bisnisnya. Input pada formulasi strategi menggunakan identifikasi sumber daya faktor internal dan respon terhadap faktor eksternal yang berdasarkan expert judgement. Outputnya adalah pilihan strategi yang komprehensif untuk pengembangan strategi berdaya saing yang berkelanjutan. Penelitian ini menghasilkan strategi-strategi daya saing yang berorientasi pada pengembangan klaster industri di wilayah Surabaya dan sekitarnya. Klaster industri dapat menerapkan beberapa strategi berdaya saing sekaligus sehingga dapat menciptakan nilai ekonomis. Penerapan klaster industri berupa organisasi bersama yang anggotanya saling beraliansi serta mendorong untuk menciptakan inovasi yang berkelanjutan. Anggota klaster industri terdiri dari enam anggota utama, yaitu: pemerintah, industri galangan kapal, industri komponen, industri bahan baku dan jasa, industri pengguna, dan institusi pendidikan dan penelitian. =============================================================================================== Development of the national shipbuilding industry in the past two decades is very slow. Low levels of productivity and capacity causing national shipbuilding industry is not competitive. The competitiveness of the national shipbuilding industry is affected by industrial competitiveness and national competitiveness, so that the problems of the shipbuilding industry should be solved in a comprehensive manner, accompanied by measures for strategic and systematic in order to compete sustainably. As adopted by most of the industrys leading shipbuilding in the world, corporate and business strategy is required to make the shipbuilding industry have sustainable competitiveness in Indonesia. The different of nature from other industries to make the shipbuilding industry needs a special strategy formulation. Model of Yardstrat formulations can formulate the corporate and business strategy in the shipbuilding industry because it was developed based on the its business characteristics. This strategy formulation is using the identification of internal factors resources and response to external factors which are based on expert judgment. The output is a comprehensive strategy for the development of a sustainable competitive strategy. This research resulted competitiveness strategies oriented to the development of industrial clusters in Surabaya and surrounding areas. Industrial clusters can apply some competitive strategies as well so as to create economic value. Application of industrial clusters in the form of a joint organization whose members are aligned with each other and encouraged to create sustainable innovation. Members of industry cluster consists of six main members, namely: government, shipbuilding industry, industrial components, industrial raw materials and services, industrial users, and educational and research institutions.

Item Type: Thesis (Masters)
Additional Information: RTPe 623.83 Hid p
Uncontrolled Keywords: Yardstrat, Strategi Daya Saing, Klaster Industri, Galangan Kapal
Subjects: V Naval Science > VC Naval Maintenance > VC 270-279 Equipment of vessels, supplier,allowances,etc
V Naval Science > VM Naval architecture. Shipbuilding. Marine engineering > VM293 Shipping--Indonesia--Safety measures
Divisions: Faculty of Marine Technology (MARTECH) > Naval Architecture and Shipbuilding Engineering > 36202-(S1) Undergraduate Thesis
Depositing User: Mr. Tondo Indra Nyata
Date Deposited: 22 Aug 2017 06:30
Last Modified: 26 Dec 2018 08:47
URI: http://repository.its.ac.id/id/eprint/48718

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