Perancangan Website sebagai Media Penjualan Online IKM di Jawa Timur

Rosandiena, Tania Tyaradita (2018) Perancangan Website sebagai Media Penjualan Online IKM di Jawa Timur. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Industri kecil menengah atau IKM di Jawa Timur memiliki kontribusi besar dan strategis dalam menopang ketahanan ekonomi serta meningkatkan kesejahteraan masyarakat Jawa Timur. IKM di Jawa Timur terus berkembang tiap tahunnya, namun masih banyak pelaku IKM yang kurang mempromosikan produknya. Hal ini menyebabkan minimnya pengetahuan dan informasi mengenai IKM terutama di Jawa Timur. Sehingga penjualan produk IKM Jawa Timur kurang maksimal. Oleh karena itu, sebuah sarana informasi tentang IKM di Jawa Timur dibutuhkan untuk membantu IKM Jawa Timur mempromosikan dan menginformasikan mengenai produk-produk IKM di Jawa Timur. Perancangan ini dilakukan dengan metode observasi langsung ke beberapa IKM di Jawa Timur, pembeli, forum IKM Jawa Timur serta masyarakat untuk mendapatkan informasi mengenai IKM dan pengetahuan masyarakat mengenai beberapa produk IKM di Jawa Timur. Perancangan ini bertujuannya untuk membantu IKM memasarkan dan mempromosikan produk-produk mereka ke masyarakat luas. Konten dalam website ini adalah informasi mengenai penjualan produk IKM dengan foto-foto produk IKM Jawa Timur. Konten tersebut diperlukan sebagai konten pendukung website. Hasil dari perancangan ini adalah media penjualan online produk IKM di Jawa Timur berupa desain website yang mengusung tema Jawa Timur dengan konsep website business to customer. Fitur customize yang dapat membantu user mendesain produk custom, riwayat pembelian yang dapat membantu user melacak proses pembelian, informasi keunggulan produk, serta berbagai macam produk khas Jawa Timur. Website ini diharapkan mampu meningkatkan minat konsumen membeli produk kerajinan tangan dari pelaku IKM di Jawa Timur. ============= Small and medium industries or SMEs in East Java have a large and strategic contribution in sustaining economic resilience and improving the welfare of the people of East Java. SMEs in East Java continue to grow annually, but there are still many SMEs that do not promote their products. This resulted in the lack of knowledge and information on IKM especially in East Java. So that the sales of IKM products in East Java less than the maximum. Therefore, an IKM information facility in East Java is needed to help IKM East Java promote and inform SME products in East Java. This design is done by direct observation method to several IKM in East Java, buyer, IKM forum of East Java and community to get information about IKM and public knowledge about some IKM products in East Java. This design aims to help IKM market and promote their products to the public. Content on this website is information on IKM product sales with photos of IKM products in East Java. Such content is required as a website support content. The result of this design is the media of online sales of IKM products in East Java in the form of website design that brought the theme of East Java with the concept of business to customer website. Customize features that can help users custom product design, purchase history that can help users track the purchase process, product superiority information, and a variety of typical products of East Java. This website is expected to increase consumer interest in buying handicraft products from IKM actors in East Java

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: IKM; website; onlineshop; kerajinan; Jawa Timur; craft; East Java
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105.888 Web sites--Design.
T Technology > TT Handicrafts Arts and crafts
T Technology > TX Home economics
Divisions: Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Theses
Depositing User: Tania Tyaradita Rosandiena
Date Deposited: 14 Feb 2018 07:31
Last Modified: 14 Feb 2018 07:31
URI: http://repository.its.ac.id/id/eprint/51262

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