Gaol, Sanggam Patar Parlindungan Lumban (2015) Formulating Corporate Strategy To Sustain The Competitiveness Of PT. APX (Drilling Rig Company). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
The increasing domestic consumption of oil and gas followed by the
decreasing national production has pushed Government to put more effort to
increase drilling activities in Indonesia. PT. APX as one of the contractor
providing drilling services to many oil and gas operator needs to stay competitive
in the industry that demands high capital investment with high technology and
management knowhow. PT APX is therefore required to formulate his corporate
strategy considering the business environments to sustain its competitiveness. The
corporate strategy for PT APX is formulated using David’s comprehensive
strategy formulation model, which consists of the input stage, the matching stage
and the decision stage. The Analytical Hierarchy Process is used to calculate the
weight of internal and external factors. From the QSPM analysis, the strategy with
the highest TA (Total Attractiveness) score is selected. For Offshore Drilling
Division the highest TA score is 5.94 and 3.77, with the strategy to find partners
to open and explore new market and to increase number of offshore fleet to
acquire larger market share. For Onshore Drilling Division, the highest TA score
is 7.13 and 5.21 with the strategy to build stronger relationship with clients and
authority and to increase number of onshore fleet to acquire larger market share
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTMT 658.401 2 Gao f |
| Uncontrolled Keywords: | Strategic Management, Analytical Hierarchy Process, Corporate Strategy, David’s Formulation Model, Oil & Gas |
| Subjects: | T Technology > T Technology (General) > T56.8 Project Management |
| Divisions: | 61101-Magister Management Technology |
| Depositing User: | Mr. Tondo Indra Nyata |
| Date Deposited: | 19 Mar 2018 03:49 |
| Last Modified: | 24 Aug 2018 02:55 |
| URI: | http://repository.its.ac.id/id/eprint/51560 |
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