Formulating Corporate Strategy To Sustain The Competitiveness Of PT. APX (Drilling Rig Company)

Gaol, Sanggam Patar Parlindungan Lumban (2015) Formulating Corporate Strategy To Sustain The Competitiveness Of PT. APX (Drilling Rig Company). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

The increasing domestic consumption of oil and gas followed by the decreasing national production has pushed Government to put more effort to increase drilling activities in Indonesia. PT. APX as one of the contractor providing drilling services to many oil and gas operator needs to stay competitive in the industry that demands high capital investment with high technology and management knowhow. PT APX is therefore required to formulate his corporate strategy considering the business environments to sustain its competitiveness. The corporate strategy for PT APX is formulated using David’s comprehensive strategy formulation model, which consists of the input stage, the matching stage and the decision stage. The Analytical Hierarchy Process is used to calculate the weight of internal and external factors. From the QSPM analysis, the strategy with the highest TA (Total Attractiveness) score is selected. For Offshore Drilling Division the highest TA score is 5.94 and 3.77, with the strategy to find partners to open and explore new market and to increase number of offshore fleet to acquire larger market share. For Onshore Drilling Division, the highest TA score is 7.13 and 5.21 with the strategy to build stronger relationship with clients and authority and to increase number of onshore fleet to acquire larger market share

Item Type: Thesis (Masters)
Additional Information: RTMT 658.401 2 Gao f
Uncontrolled Keywords: Strategic Management, Analytical Hierarchy Process, Corporate Strategy, David’s Formulation Model, Oil & Gas
Subjects: T Technology > T Technology (General) > T56.8 Project Management
Divisions: 61101-Magister Management Technology
Depositing User: Mr. Tondo Indra Nyata
Date Deposited: 19 Mar 2018 03:49
Last Modified: 24 Aug 2018 02:55
URI: http://repository.its.ac.id/id/eprint/51560

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