Suhartanto, Muhammad Jojo (2018) Redesain Toko Retail PT. Gading Murni dengan Penambahan Fasilitas Co-working Space Berkonsep Showroom Produk. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Gelombang penutupan toko-toko ritel di Indonesia mulai tampak jelas dikarenakan isu pelemahan daya beli masyarakat dan persaingan bisnis online (e-commerce) yang kian masif. Para pelaku bisnis retail dituntut untuk selalu inovatif agar bisnisnya terus berjalan dan berkembang salah satunya dengan memberikan fasilitas yang dapat mengakomodasi kegiatan yang bersifat “tatap muka” melainkan tidak dapat dilakukan melalui dunia maya. Melihat kondisi bisnis startup yang semakin banyak dan berkembang, coworking space menjadi salah satu alternatif terbaik sebagai fasilitas tambahan. Konsep showroom diterapkan pada fasilitas yang ada sebagai upaya strategi pemasaran perusahaan. Pemilihan konsep urban style diterapkan pada area toko, agar terciptanya kenyamanan dan antusiasme berbelanja dengan tertatanya zoning dan display area. Harapannya, redesain dan penambahan fasilitas pada toko PT. Gading Murni A.Yani Surabaya dengan style urban ini dapat memberikan pengalaman berbelanja baru untuk para pengunjung dan menjadi tren baru bagi pebisnis retail khususnya PT.Gading Murni sendiri dengan meningkatkan nilai jual toko melalui desain interiornya agar dapat menghadapi era globalisasi.
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The phase of retail store closure in Indonesia has been clearly visible due to the issue of weaker buying potency in the community and more massive competition of online business. Furthermore, retailers are forced to always be innovative to run and develop their business. One of the ways is by giving facility that can accomodate the activity of “face to face”, in which it cannot be done in virtual world. Seeing the condition of startup business that become more and more developing, coworking space becomes one of the best alternatives in additional facility. The concept of showroom is applied on the provided facility as the company marketing strategy. The choice of urban style concept is also applied in store area to create the shopping convenience and organize area display zoning. Hopefully, the redesign and the addition of the facilities in PT. Gading Murni A.Yani Surabaya store with urban style can provide a new shopping experience for the visitors and become a new trend for retail business, especially PT.Gading Murni itself by increasing the selling point of the shop through its interior design in order to face the globalization era.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDI 725.21 Suh r-1 3100018078247 |
| Uncontrolled Keywords: | Retail, Online Shop, Co-working Space, Urban Style |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NX Arts in general |
| Divisions: | Faculty of Architecture, Design, and Planning > Interior Design > 90221-(S1) Undergraduate Theses |
| Depositing User: | Muhammad Jojo Suhartanto |
| Date Deposited: | 15 Dec 2020 04:24 |
| Last Modified: | 15 Dec 2020 04:24 |
| URI: | http://repository.its.ac.id/id/eprint/56306 |
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