Makruf, Reiza Pradipta (2018) Pricing Strategy in a Dual-Channel Supply-Chain Considering Consignment Method of Payment in Mr Froniez SME. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Since the beginning of 21st century, the internet is become one of the basic needs of human in terms of supporting or even replacing human daily activities in several activities in terms of sending email, shopping, ordering food, etc. The rapid development of information technology itself has led many manufacturers to add their existing physical retail channels with an online channel (or, e-channel), which provides them with an opportunity to provide potential consumers who would otherwise have no intention to buy the manufacturers products. The platform which facilitates the online shopping and online sales mentioned in the previous paragraph is e-commerce. E-commerce refers to the paperless exchange of business information using electronic data interchange, electronic mail, electronic bulletin boards, electronic funds transfer. Then, Dual-channel Supply-chain which utilizing both online direct channel and offline retail channel, would be suitable in assessing such development of e-commerce potential needs. In this research, the author proposed a Dual-channel Supply-chain model with the addition of consignment contract condition implemented by the offline retail channel.
Consignment itself is defined as means to entrusting goods to persons or agents to be sold with a later payment.Next, in this research the construction of demand model for both channel could be divided into two (2) major groups, Dual-channel Supply-chain and Consignment terms of payment conditions, which in result generate 6 constructed scenarios varies in consignment level of product and coordinating policy of all channel. Based on the result of all scenarios optimization process. Scenario 3 which possess low-consignment level and non-cooperative condition, shows the best financial performance if consignment product is remain and either scenario 4,5, and 6 if consignment product is all being purchased in the following period, which generate most total earning compared to other scenarios.
=============================================================================================Since the beginning of 21st century, the internet is become one of the basic needs of human in terms of supporting or even replacing human daily activities in several activities in terms of sending email, shopping, ordering food, etc. The rapid development of information technology itself has led many manufacturers to add their existing physical retail channels with an online channel (or, e-channel), which provides them with an opportunity to provide potential consumers who would otherwise have no intention to buy the manufacturers products. The platform which facilitates the online shopping and online sales mentioned in the previous paragraph is e-commerce. E-commerce refers to the paperless exchange of business information using electronic data interchange, electronic mail, electronic bulletin boards, electronic funds transfer. Then, Dual-channel Supply-chain which utilizing both online direct channel and offline retail channel, would be suitable in assessing such development of e-commerce potential needs. In this research, the author proposed a Dual-channel Supply-chain model with the addition of consignment contract condition implemented by the offline retail channel.
Consignment itself is defined as means to entrusting goods to persons or agents to be sold with a later payment.Next, in this research the construction of demand model for both channel could be divided into two (2) major groups, Dual-channel Supply-chain and Consignment terms of payment conditions, which in result generate 6 constructed scenarios varies in consignment level of product and coordinating policy of all channel. Based on the result of all scenarios optimization process. Scenario 3 which possess low-consignment level and non-cooperative condition, shows the best financial performance if consignment product is remain and either scenario 4,5, and 6 if consignment product is all being purchased in the following period, which generate most total earning compared to other scenarios.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Consignment Method of Payment, Dual-Channel Supply Chain, Pricing Strategy |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning. T Technology > T Technology (General) > T58.62 Decision support systems |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | Reiza Pradipta Makruf |
| Date Deposited: | 21 Jul 2021 22:43 |
| Last Modified: | 21 Jul 2021 22:43 |
| URI: | http://repository.its.ac.id/id/eprint/57336 |
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