Pendekatan Cooperative Game Theory untuk menentukan Strategi Pricing Pada Heavy Equipment Leasing (Studi Kasus Pada Proyek Perluasan Terminal 3 Ultimate Bandara Soekarno Hatta)

Yuniawati, Ratna Diah (2018) Pendekatan Cooperative Game Theory untuk menentukan Strategi Pricing Pada Heavy Equipment Leasing (Studi Kasus Pada Proyek Perluasan Terminal 3 Ultimate Bandara Soekarno Hatta). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pembangunan Infrastruktur meningkat sepanjang tahun dinegara Indonesia, keadaan ini memberikan prospek pada bisnis persewaan alat berat. Kontraktor dengan pemilik alat berat (Leasing) memainkan peran penting dalam keberhasilan bisnis ini. Hubungan yang baik antara Leasing dengan Kontraktor sangat penting demi keberhasial proyek. Pada saat ini hubungan tersebut dikuasai oleh kontraktor dengan pendekatan satu arah. Kontraktor memilih leasing dengan harga rendah dengan spesifikasi alat berat yang rendah. Pendekatan konvesional diaggap tidak dapat mewakili karena keputusan kontraktor sangat mungkin dimanipulasi oleh beberapa leasing dengan cara yang berlawanan. Kerjasama yang baik didapatkan dari pengambilan keputusan yang efektif antara kontraktor dengan leasing. Penelitian ini bertujuan agar leasing heavy equipment mendapatkan pricing strategy utnuk memaximumkan revenue ketika bersaing antar sesama leasing sedangkan dengan menggunakan pendekataan Cooperative Game Theory. Analisa dimulai dengan mengidentifikasi strategi dan kriteria setiap pemain untuk menyusun matrix payoff kemudian menentukan nash equilibrium dan menganalisa strategi. Hasil analisa adalah suatu strategi yang win win solution antara leasing dengan kontraktor dalam hal pembagian keuntungan yang saling memuaskan dalam hubungan kerjasama. Hasil penelitian menunjukkan strategi harga dan spesifikasi digunakan strategi antar leasing sedangkan strategi harga dan pembayaran digunakan sebagai strategi kontraktor. hasil simulasi menunjukkan bahwa kedua belah pihak yaitu leasing dengan kontraktor mendapatkan keuntungan yang maksimal, kondisi tersebut merupakan nash equilibrium keadaan dimana tidak satupun pemain yang dapat beruntung dengan mengubah srateginya. ==================================================================================================================Infrastructure Development has increased throughout the year in the country, giving prospects for heavy equipment rental business. Contractors with heavy equipment owner (Leasing) plays an important role in the success of these business. A good relationship between the Contractor Leasing is very important for the success of the project. At present the relationship is controlled by a contractor with a one-way approach. Contractors choose leasing at low rates with lower equipment specifications. The conventional approach is considered not to be representative because the contractor's decision is likely to be manipulated by some leases in the opposite way. Good cooperation obtained from an effective decision making between the contractor and leasing. This study aims to lease heavy equipment to get pricing strategy when competing separately memaximumkan revenue among fellow leasing while using Cooperative Game Theory approach. The analysis begins by identifying strategies and criteria for each player to arrange the payoff matrix then define and analyze the strategy nash equilibrium. The result of analysis is a win win solution between leasing and contractor in terms of mutually satisfactory profit sharing in cooperation relationship. The results showed a pricing strategy and the specification used inter leasing strategy while pricing and payment strategies used as a strategy contractors. The simulation results show that both parties that the lease with the contractor get the maximum benefit, these conditions are nash equilibrium state in which none of the players who could benefit by changing strategies.

Item Type: Thesis (Masters)
Additional Information: RTI 658.152 42 Yun p
Uncontrolled Keywords: Pricing Strategy, Heavy equipment leasing, Cooperative game theory
Subjects: T Technology > TH Building construction > TH3351 Maintenance and repair
T Technology > TS Manufactures > TS167 Costs, Industrial
Divisions: Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis
Depositing User: Yuniawati Ratna Diah
Date Deposited: 12 Dec 2018 07:18
Last Modified: 12 Nov 2020 02:34
URI: http://repository.its.ac.id/id/eprint/59239

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