Harmandito, Faishal Abyan (2018) Perancangan Karakter Utama Serial Animasi “Little Bird” Dengan Mengadaptasi Burung Endemik Indonesia. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Rencana pemerintah dalam menargetkan pembangunan ekonomi kreatif di
Indonesia periode 2015-2019 adalah dengan pengembangan Intellectual Property
(IP) di sektor industri kreatif. Animasi merupakan salah satu bidang industri kreatif
yang memiliki potensi yang besar karena dampaknya yang mampu memicu
industri-industri lainnya untuk ikut berkembang dan mampu mengenalkan
Indonesia dengan memanfaatkan sumber kekayaan alam dan budaya sebagai
konsep dasar dalam pembuatannya. Perancangan ini berfokus pada penciptaan
desain karakter utama dalam serial animasi “Little Bird” yang merupakan
penggabungan konsep dengan mengangkat kasus perundungan sebagai tema cerita
dan menggunakan kekayaan alam dan keanekaragaman budaya yang dimiliki
Indonesia untuk diadaptasi ke dalam sebuah bentuk serial animasi.
Metode dalam perancangan ini menggunakan metode sampling secara
geografis, demografis, dan psikografis target audiens. Pengumpulan data primer
dilakukan secara kualitatif dengan pencarian sumber berupa literatur-literatur
ilmiah, observasi burung endemik Indonesia, wawancara terhadap pakar animasi,
melakukan Focus Group Discussion (FGD), serta melakukan studi eksperimental
terhadap konsep dasar karakter. Data sekunder berupa studi eksisting film-film
animasi dan karakter animasi, studi literatur dan teori-teori terkait.
Hasil akhir perancangan ini berupa video turntable 6 karakter utama yang
berisi tentang deskripsi setiap karakter, eskpresi, dan aktifitas setiap karakter
berdurasi kurang lebih 1 menit setiap karakternya. Selain itu, dengan adanya
perancangan ini diharapkan dapat memberikan manfaat sebagai kajian dan referensi
bagi industri animasi. Diharapkan juga dapat menjadi konsep baru dalam
pengembangan IP.
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The government's plan to target the development of creative economy in
Indonesia for the period 2015-2019 is to develop Intellectual Property (IP) in the
creative industry sector. Animation is one area of creative industry that has great
potential because of its impact that is able to trigger other industries to participate
in developing and able to introduce Indonesia by utilizing natural resources and
culture as the basic concept in its manufacture. This design focuses on the creation
of the main character designs in the animated series Little Bird which is a
combination of concepts by increasing the case of abuse as the theme of the story
and using the natural wealth and cultural diversity that Indonesians must adapt. into
the animated series.
The methods in this design use geographic, demographic, and
psychographic sampling methods from the target audience. The primary data
collection was conducted qualitatively by finding the source of scientific literature,
the observation of Indonesian endemic birds, interviews by animation experts,
conducting Focus Group Discussion (FGD), and conducting an experimental study
of the basic concept of character. Secondary data include existing studies on
animated films and animated characters, literature studies and related theories.
The final result of this design are 6 turntable main character that contains
descriptions of each character, expression, and activity of each character duration
of approximately 1 minute per character. In addition, with this design is expected
to provide benefits as a study and reference for the animation industry. It is also
expected to be a new concept in IP development.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 791.433 4 Har p |
| Uncontrolled Keywords: | karakter utama; burung endemik indonesia; serial animasi; intelectual property ======================================= main character; endemic bird indonesia; animated series; intellectual property |
| Subjects: | T Technology > TR Photography > TR897.7 Computer animation |
| Divisions: | Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Harmandito Faishal Abyan |
| Date Deposited: | 15 Oct 2020 02:36 |
| Last Modified: | 15 Oct 2020 02:36 |
| URI: | http://repository.its.ac.id/id/eprint/59373 |
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