Analisis Kompetisi Pelabuhan dengan Pendekatan Game Theory: Studi Kasus Terminal Peti Kemas di Pelabuhan Tanjung Priok

Yaniarsih, Marchela (2019) Analisis Kompetisi Pelabuhan dengan Pendekatan Game Theory: Studi Kasus Terminal Peti Kemas di Pelabuhan Tanjung Priok. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Fluktusasi arus peti kemas yang berpengaruh pada pangsa pasar terminal mendorong adanya pengembangan terminal petikemas untuk berlomba-lomba dalam memberikan pelayanan dan fasilitas, hal ini menyebabkan adanya kompetisi antar terminal petikemas yang tidak dapat dihindarkan untuk menarik pelanggan. Strategi pengembangan terminal peti kemas pun gencar dilakukan dirasa belum tepat sasaran. Penelitian ini dilakukan untuk mengetahui kompetisi pelabuhan yang terjadi dari sisi pengembangan terminal petikemas yang tepat melalui pendekatan game theory. Metode Game Theory merupakan metode pengambilan keputusan yang digunakan untuk merumuskan situasi persaingan antar berbagai kepentingan. Metode tersebut dapat menciptakan strategi optimum, dimana selisih pangsa pasar yang diperoleh antara kedua terminal paling kecil. Terminal A dan Terminal B memiliki korelasi terhadap perolehan pangsa pasar dimana faktor diantaranya factor tarif semakin meningkat semakin menurunkan pangsa pasar, waktu tidak beroperasi dan produktivitas crane semakin meningkat akan meningkatkan pangsa pasar. Menurut hasil model, strategi optimum permainan peruabahan tarif kedua terminal tarif turun 50%, waktu tidak beroperasi kedua terminal 0 jam, produktivitas crane kedua terminal 30 box/jam, kombinasi Terminal A strategi tarif turun 10%, waktu tidak beroperasi 2 jam dan produktivitas crane 30 box per jam dengan perolehan pangsa pasar sebesar 57% atau 1.536.714 TEUs dan Terminal B strategi tarif turun 10%, waktu tidak beroperasi 1 jam dan produktivitas crane 28 box per jam dengan perolehan pangsa pasar sebesar 43% atau sebesar 1.166.759 TEUs.
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Fluctuations in container flow that affect the terminal market share encourage the development of container terminals to compete in providing services and facilities, this has led to competition between container terminals that cannot be avoided to attract customers. The strategy for developing container terminals was intensively carried out and felt it was not right on target. This research was conducted to study the port competition that occurred in terms of developing the right container terminal through game theory approach. Game Theory Method is a decision-making method used to form various competing interests. This method can create an optimal strategy, where market differences are obtained between the smallest terminals. Terminal A and Terminal B are related to the agreement on the market where the factor of price increases is increasing rather than the market price, the time not spent and the increase in production will increase, increasing the market. Based on the model results, the optimum strategy for tariff changes for both terminal rates fell 50%, the non-operating time of the two terminals was 0 hours, the productivity of both terminals 30 boxes / hour, the combination of Terminal A tariff strategies decreased by 10%, 2 hours inactivity and crane productivity 30 boxes per hour with a market share of 57% or 1,536,714 TEUs and Terminal B tariff strategies down 10%, 1 hour inoperative time and crane productivity 28 boxes per hour with a market share of 43% or 1,166,759 TEUs .

Item Type:	Thesis (Undergraduate)
Additional Information:	RSTrL 627.31 Yan a-1 2019
Uncontrolled Keywords:	game theory persaingan, strategi, terminal peti kemas
Subjects:	T Technology > T Technology (General) T Technology > TC Hydraulic engineering. Ocean engineering > TC357 Harbor Engineering. Piers, quays, and wharves
Divisions:	Faculty of Marine Technology (MARTECH) > Sea Transportation Engineering > 21207-(S1) Undergraduate Thesis
Depositing User:	Marchela Yaniarsih
Date Deposited:	29 Oct 2021 06:34
Last Modified:	29 Oct 2021 06:34
URI:	http://repository.its.ac.id/id/eprint/61346

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