Viscarini, Vanda Piranty (2019) Pengembangan Usaha Menggunakan Business Model Canvas Pada Erick Catering Batu-Malang. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Sebagai pemain baru di dunia bisnis, Erick Catering Batu-Malang membutuhkan pengembangan usaha agar usahanya dapat survive di tengah persaingan bisnis. Erick Catering Batu-Malang adalah salah satu perusahaan jasa yang bergerak di bidang jasa penyedia makanan dalam suatu acara. Penelitian ini dilakukan bertujuan untuk memetakan model bisnis Erick Catering Batu-Malang dengan menggunakan pendekatan Business Model Canvas. Penelitian dilakukan secara deskriptif kualitatif yaitu melalui wawancara dan diskusi mendalam. Karena Erick Catering Batu-Malang belum memiliki model bisnis apapun, maka Business Model Canvas ditawarkan untuk mengekspansi usaha Erick Catering Batu-Malang menjadi lebih besar lagi. Model bisnis yang baru kemudian disampaikan dalam suatu forum Focus Group Discussion bersama narasumber baik dari internal maupun eksternal perusahaan. Hasil dari penelitian ini menunjukkan bahwa Erick Catering Batu-Malang dari segi segmentasi pelanggan, tidak mempunyai segmen pelanggan khusus. Value propositionnya juga sebatas performance pelayanan pelanggan, desain, motto. Channels yang dijalankan oleh perusahaan ini adalah menjadlin hubungan baik dengan konsumennya yang dibangun secara personal sehingga konsumen dapat merasakan pelayanan yang maksimal. Selain itu dengan memberikan promo atau potongan harga. Untuk pendistribusian barang, Erick Catering Batu-Malang mempunyai 4 mobil keluarga yang dialihfungsikan menjadi kendaraan pengangkut makanan. Untuk penghasilan, didapatkan dari katering wisata, hotel dan pernikahan. Untuk key partnership, keterbatasan terletak pada supplier yang kadang-kadang tidak jujur dalam menyediakan bahan baku. Cost structure dibuktikan bahwa biaya yang paling sering dikeluarkan oleh perusahaan adalah fixed cost dan variable cost.
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As a new player in the business world, Erick Catering Batu-Malang requires business development so that its business can survive amid business competition.
Erick Catering Batu-Malang is one of the service companies engaged in the service of food providers in an event. The research was conducted aimed at mapping Erick Catering Batu-Malang business model using the Business Model Canvas approach. The study was carried out in a descriptive qualitative way through interviews and in-depth discussions. Because Erick Catering Batu-Malang does not have any
business model yet, Business Model Canvas is offered to expand the Batu-Malang Catering Erick business to become even bigger. The new business model was then delivered in a Focus Group Discussion forum with resource persons from both
internal and external companies. The results of this study indicate that Erick Catering Batu-Malang in terms of customer segmentation, does not have a specific customer segment. The value proposition is also limited to customer service performance, design, motto. Channels run by this company are to make good relations with consumers who are
built personally so that consumers can experience maximum service. In addition, by providing promos or discounts. For the distribution of goods, Erick Catering Batu-Malang has 4 family cars that are converted into food transport vehicles. For income, obtained from tourist catering, hotels and weddings. For key partnerships, limitations lie in suppliers who are sometimes dishonest in providing raw materials.
The cost structure is proven that the costs most often incurred by the company are fixed costs and variable costs.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTMT 658.401 2 Vis p-1 2019 |
| Uncontrolled Keywords: | Katering, Business Model Canvas, Focus Group Discussion, |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis |
| Depositing User: | VANDA PIRANTY VISCARINI |
| Date Deposited: | 03 Jan 2022 04:42 |
| Last Modified: | 22 Apr 2024 06:22 |
| URI: | http://repository.its.ac.id/id/eprint/61910 |
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