Suprayogi, Andy (2019) Perancangan Video Sebagai Media Promosi Pantai Sendiki, Pantai Selok Dan Pantai Tamban Di Kabupaten Malang Selatan Dengan Konsep Adventure Cinematic Melalui Pendekatan Emosional. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Malang Selatan memiliki banyak panorama alam yang dapat berpotensi sebagai objek pariwisata, salah satunya adalah Pantai. Sayangnya, informasi mengenai Pantai di Malang Selatan amat terbatas. Hal ini ditandai dengan kurangnya pengetahuan masyarakat terhadap keberadaan objek wisata Pantai disana. Menilik dari fenomena ini, dilakukanlah riset untuk memperkenalkan wisata Pantai Malang Selatan. Salah satu caranya adalah dengan membuat video promosi yang memperkenalkan aset, keindahan, dan kegiatan di Pantai tersebut. Beberapa Pantai yang dipilih untuk dijadikan video promosi adalah Pantai Sendiki, Pantai Selok, dan Pantai Tamban dengan pertimbangan ketiga Pantai tersebut telah mewakili karakteristik dan keindahan dari beberapa Pantai yang ada di Malang Selatan. Karena rute menuju tiap Pantai cukup menantang, maka video ini akan menggunakan konsep adventure serta eksekusi yang dilakukan menggunakan teknik cinematic. Metode perancangan diawali dengan observasi keadaan lapangan di lokasi Pantai Sendiki, Pantai Selok, dan Pantai Tamban, serta penggalian informasi kepada warga melalui wawancara. Tahap selanjutnya adalah pengolahan data melalui hasil dari narasumber sehingga didapatkan pengantaran konsep bertemakan adventure serta teknis cinematic. Video promosi berdurasi 1 menit pada tiap Pantai dirasa sudah memberikan informasi yang dibutuhkan oleh audiens. Video ini akan memiliki konsep berupa seorang adventurer yang menikmati keindahan Pantai serta menunjukkan segala asset dan kegiatan yang dapat dilakukan pada Pantai tersebut.
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South Malang has many natural panorama which can be potential as tourism object, one of them is beach. Unfortunately, information about beaches in South Malang is very limited. This is indicated by a lack of public knowledge about the existence of coastal attractions there. Judging from this phenomenon, research was carried out to introduce South Malang beach tourism. One way is to make promotional videos that introduce assets, beauty and activities on the beach. Some of the beaches chosen as promotional videos are Sendiki Beach, Selok Beach, and Tamban Beach with the consideration that the three beaches represent the characteristics and beauty of several beaches in South Malang. Because the route to each beach is quite challenging, this video will use the concept of adventure and execution carried out using cinematic techniques. The design method begins with observation of the field conditions at the locations of Sendiki Beach, Selok Beach, and Tamban Beach, as well as extracting information to residents through interviews. The next step is processing data through the results of the speakers so that it can deliver delivery of adventure-themed concepts as well as technical cinematic. The promotional video with 1 minute on each beach is considered to have provided information needed by the audience. This video will have the concept of an adventurer who enjoys the beauty of the beach and shows all the assets and activities that can be done on the beach.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 778.59 Sup p-1 2019 |
| Uncontrolled Keywords: | Pantai Malang Selatan, Video Promosi, Cinematic |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR T Technology > TR Photography |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Suprayogi Andy |
| Date Deposited: | 17 Mar 2022 08:53 |
| Last Modified: | 17 Mar 2022 08:53 |
| URI: | http://repository.its.ac.id/id/eprint/62166 |
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