Julianto, Dhia Fadhillah Muhammad (2019) Perancangan Video Promosi 3 Pantai Malang Selatan Dengan Konsep Adventure - Journey. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of 08311440000120-Undergraduate_Theses.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
08311440000120-Undergraduate_Theses.pdf Restricted to Repository staff only Download (13MB) | Request a copy |
Abstract
Malang merupakan kota wisata yang memiliki banyak destinasi wisata pantai, namun dari 117 pantai di Malang Selatan, pantai yang diangkat oleh perancangan ini antara lain pantai Kondang Merak, pantai Clungup, dan pantai Gatra merupakan pantai yang masih perlu dieksplor namun memiliki aset rute yang sesuai dengan konsep yang diangkat. Metode penelitian yang digunakan penulis adalah observasi, wawancara mendalam, studi literatur dan studi eksisting serta persona, metode ini digunakan untuk mengambil informasi akan karakteristik, lokasi, serta aset tiap pantai. Metode persona digunakan untuk memilih talent yang tepat untuk merepresentasikan tiap pantai. Kesimpulan dari perancangan video ini adalah untuk memberi informasi tentang kelebihan dan aset 3 pantai tersebut dan mengangkat eksistensinya. Setelah melakukan riset dan observasi, penulis mengemukakan bahwa medan serta rute yang digunakan sesuai dengan konsep yang dirancang, yaitu adventure journey. Konsep ini digunakan demi menonjolkan aset yang berupa rute tracking. Video promosi ini juga memiliki segmen utama yaitu orang-orang yang menyukai adventure, terutama tracking.
================================================================================================
Malang is a tourism city that has many coastal tourist destinations, one of them is the beach. However, from 117 beaches in South Malang, the beaches which appointed by this study are Kondang Merak beach, Clungup beach, and Gatra beach, which still need to be explored as they have have route assets that are in accordance with the concept risen. The research method used by the author are observation, in-depth interviews, literature studies and existing studies and personas, these method are used to retrieve information on the characteristics, location, and assets of each beach. The persona method is used to select the right talent to represent each beach. The conclusion of the design of this video is to provide information about the advantages and assets of the 3 beaches and raise their existence. After conducting research and observations, the author suggested that the terrain and the route used were in accordance with the concept designed, namely adventure journey. This concept is used to highlight assets in the form of tracking routes. This promotional video also has a main segment, namely people who like adventure, especially tracking.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 778.59 Jul p-1 2019 |
| Uncontrolled Keywords: | pariwisata, video promosi, adventure journey |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR T Technology > TR Photography |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Julianto Dhia Fadhillah Muhammad |
| Date Deposited: | 17 Mar 2022 08:26 |
| Last Modified: | 17 Mar 2022 08:26 |
| URI: | http://repository.its.ac.id/id/eprint/62175 |
Actions (login required)
 |
View Item |