Yuanella, Dias (2019) Desain Coffee Set Manual Brew dengan Konsep Experiential Studi Kasus; Moeng Kopi. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perkembangan kopi di Indonesia saat ini semakin meningkat semua itu dikarenakan banyaknya pelaku usaha yang mendirikan coffee shop. Salah satu fenomena yang terjadi di dunia perkopian adalah meningkatnya mobilitas dan gaya hidup masyarakat urban yang modern sehingga mendorong berdirinya coffee shop dengan kemasan yang beragam. Terutama coffe shop di Surabaya yang mulai berjamuran di tengah kota hingga ke pinggiran dengan beragam konsep yang dianut. Saat ini banyak coffee shop yang menggunakan konsep modern clean, vintage dan untuk konsep green café, nature, dan homey belum banyak tersebar di Surabaya. Mengingatkan kembali kepada kenyamanan rumah dan ketenangan adalah konsep yang diambil oleh salah satu coffee shop di Surabaya yaitu Moeng Kopi yang ditetapkan sebagai studi kasus perancangan tugas akhir ini. Hasil dari beberapa kali survey dan pengamatan pada Moeng Kopi didapatkan hasil bahwa pemesanan kopi manual brew adalah incaran para penikmat kopi di daerah Surabaya timur. Pemesanan tertinggi diraih oleh teknik seduh menggunakan V60, alat ini memiliki hasil yang nikmat clean tanpa ampas dibanding alat yang lain. Namun produk tersebut belum memiliki karakter khas Indonesa, konsep homey sendiri ataupun material alam yang dapat mendukung konsep dari Moeng Kopi, dikarenakan kebanyakan V60 yang beredar terbuat dari plastik dan produk tersebut bukan buatan Indonesia melainkan buatan Jepang. Adapun tujuan dari perancangan ini adalah membuat desain coffee set manual brew untuk menjadi produk yang unik serta memiliki ciri khas Indonesia serta menciptakan konsep homey pada V60, khususnya produk set coffee dripper yang dapat memenuhi keinginan rasa dan aroma yang ingin didapatkan dari dripper set, yang menjadi tren saat ini. Di sisi lain perancangan ini dilakukan untuk meningkatkan produk V60 buatan lokal Indonesia yang dapat mendukung coffee shop lokal.
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The development of coffee in Indonesia is currently increasing all because of the many business people who set up coffee shops. One of the phenomena that occur in the world of coffee is the increasing mobility and lifestyle of modern urban communities that encourage the establishment of coffee shops with diverse packaging. Especially the coffee shop in Surabaya which starts a lot in the middle of the city to the periphery with a variety of concepts adopted. Currently many coffee shops that use the concept of modern clean, vintage and for the green café concept, nature, and homey have not been widely spread in Surabaya. Reminiscent of the comfort of home and tranquility is a concept taken by one of the coffee shops in Surabaya, Moeng Kopi, which was designated as a case study design of this final project. The results of several surveys and observations on Moeng Kopi showed that ordering manual brew coffee was the target of coffee connoisseurs in the eastern Surabaya area. The highest order is achieved by brewing techniques using V60, this tool has results that are deliciously clean without pulp compared to other tools. However, the product does not yet have a distinctive Indonesian character, its own homey concept or natural material that can support the concept of Moeng Kopi, because most of the circulating V60s are made of plastic and the product is not made in Indonesia but made in Japan. The purpose of this design is to make a manual brew coffee set design to be a unique and distinctive Indonesian product and to create a homey concept on the V60, especially a dripper coffee set product that can satisfy the desires of the taste and aroma that you want to get from the dripper set, which becomes current trend. On the other hand this design was carried out to improve local Indonesian V60 products that can support local coffee shops.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 725.21 Yua d-1 2019 |
| Uncontrolled Keywords: | Coffee Dripper, Coffee Shop, Homey, Indonesia. |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration T Technology > TS Manufactures > TS155 Production control. Production planning. Production management T Technology > TS Manufactures > TS171 Product design T Technology > TS Manufactures > TS195 Packaging |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Yuanella Dias |
| Date Deposited: | 08 Mar 2022 08:24 |
| Last Modified: | 08 Mar 2022 08:24 |
| URI: | http://repository.its.ac.id/id/eprint/62182 |
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